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Power Hour: Sonoma Clean Power Business Opportunities

Panel Session to be held at 2013 Sustainable Enterprise Conference

Santa Rosa, California, April 4, 2013 –Sonoma Clean Power is a newly proposed local program to buy and generate electricity for residents and businesses.  The vision for Sonoma Clean Power is to help Sonoma County reduce greenhouse gas emissions and increase renewable energy, as well as positively impact the Sonoma County economy by creating local jobs, stimulating business investment, and stabilizing energy costs.

Power Hour is one of many sessions focused on economic opportunity at the 8th annual Sustainable Enterprise Conference.  At Power Hour, Fifth District County Supervisor Efren Carrillo will describe the steps taken to-date in support of Sonoma Clean Power, and a panel of local business leaders will discuss their experiences with renewable energy development and the prospects for new opportunities with Sonoma Clean Power. Woody Hastings, Renewable Energy Implementation Manager for the Climate Protection Campaign, will moderate the session. 

Power Hour

"Sonoma Clean Power holds great promise for Sonoma County," announced Sonoma County Supervisor Efren Carrillo. "This program will allow for control over our power supplies and also provide incentives to encourage local power generation.  Sonoma Clean Power has the potential to have incredible positive impacts on green energy projects and local economic development."

Power Hour speakers and participants include: 

  • Woody Hastings, leading the effort to advance renewable energy systems in Sonoma County for the Climate Protection Campaign as its Renewable Energy Implementation Manager.
  • Efren Carrillo, Sonoma County 5th District Supervisor, and currently serving as Chair of the Sonoma County Board of Supervisors.  Carrillo also serves on the California State Association of Counties (CSAC) as Chair of the Housing, Land Use, and Transportation Committee, and is appointed to the Department of Fish and Game’s Fisheries Restoration Grant Peer Review Committee.
  • Lou Ratto, an expert in refuse and recycling, Chief Operating Officer for the Ratto Group of Companies. Additionally, he serves on the Board of Directors for First Community Bank.
  • Dean Soiland, founder and co-owner of the BoDean Company, a chief supplier of quality crushed rock and asphaltic concrete to Sonoma County and northern Napa County. Mr. Soiland has made BoDean Company an industry leader in sustainability with eco-friendly mining operations and a commitment to become the world’s first 100 percent solar powered quarry. 
  • Duane Hartley, a business leader who has enjoyed a 40-year career at Hewlett Packard/Agilent Technologies.  Hartley has served on corporate boards for both international and domestic organizations.

"I’m pleased to be a part of this discussion about the potential local economic benefits of Sonoma Clean Power,” said Hastings. “These business leaders are already doing a lot to minimize their impact on the environment, and we congratulate them for that. It's heartening that they have stepped up to tell their stories and to share their views regarding Sonoma Clean Power."

About the Sustainable Enterprise Conference

The Sustainable Enterprise Conference is an annual day-long learning and networking conference dedicated to helping North Bay business, academic, government, and non-profit organizations transition to economic, environmental, and social sustainability.

The 2013 Conference program features more than 20 sessions and 30 speakers and will be held Friday, April 26 at Sonoma Mountain Village in Rohnert Park, CA. Registration required -

The Sustainable Enterprise Conference operates under the fiscal sponsorship of the Leadership Institute for Ecology and the Economy, a 501(c)(3) public charity based in Sonoma County that is dedicated to ensuring a sustainable future for California's North Coast.