This is the archive website for the Sustainable Enterprise Conference. The site hosts archives for our events from 2007-2018.

In 2020 we deployed a new webite for the Sustainable Enterprise Conference at

Since COVID-19 arrived we've stopped convening.


Recology Sonoma Marin

Recycling, Compost, Waste Reduction, Resource Conservation, Carbon Sequestration
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Recology has served communities in Northern California for almost 100 years and is now providing service to much of the West Coast of the country.

Our rallying cry is “WASTE ZERO”, and we strive to find the best and highest use of all materials we collect. This philosophy conserves resources, reduces greenhouse gas emissions, and diverts material away from the landfill.

Contact Information
Celia Furber
Santa Rosa

Goodwill Industries of San Francisco, San Mateo and Marin, Inc.

SFGoodwill is a leader in diverting textiles and other materials from local landfills.
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Goodwill Industries of San Francisco, San Mateo and Marin (SFGoodwill) is a non-profit social enterprise, whose mission is to train and place local residents with signifcant barriers to employment in relevant jobs.  In the U.S., 85% of textiles end up in landfill, and in San Francisco, 4,500 lbs. of textiles enter landfills every hour of every day, which equals 39 million pounds on an annual basis.  SFGoodwill receives millions of items and materials generously donated by the residents and businesses in our region.  We divert them from local landfills, giving them a second life through sales in Goodwill stores, ReCompute and eCommerce businesses.  The revenue generated in sales funded SFGoodwill’s job training and placement programs for people ready to transform their lives through the power of work.

Contact Information
Linda Pratt, M.B.A.
San Francisco


Sonoma-USA creates unique and useful upcycled products out of recovered materials diverted from local landfills.
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Sonoma-USA is a new consumer brand for sustainable, locally manufactured products made from recovered and recycled materials diverted from landfills.

At Sonoma-USA we live and breathe the innovative culture and spirit of sustainability in Sonoma County and are dedicated to preserving our beautiful rolling hills and vineyards by preventing growing mountains of trash. We work with local businesses and individuals to divert materials from the landfill and transform them into stylish and useful products. Every product we design and create is unique and evokes the material’s previous purpose.

When customers purchase a Sonoma-USA product they help prevent waste from going to the landfills while also supporting our local workforce and the awesome local charities we partner with.

Contact Information
Steffen Kuehr, Founder/CEO
Santa Rosa

Sonoma County Growers Alliance

Educate, collaborate and advocate for the responsible development of a regulated cannabis industry.
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The mission of SCGA is to educate, collaborate, advocate cannabis patients, cultivators and the community.

SCGA works cooperatively with all individuals, businesses, and regulatory bodies to ensure that reasonable environmental, social and economic standards are set in place, helping cultivators within the community to participate and thrive responsibly.

Contact Information
Tawnie Logan
(707) 861-0050

Essential Knowledge for Transition

Knowledge empowering change.
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In the face of increasing economic instability, building a resilient, enduring and equitable local economy is vital. To achieve this, we need to understand the current economic system, how it affects our communities and ways to transform it. We also need to understand how the monetary, banking and financial systems work and their central role in the functioning of the economy.

Essential Knowledge for Transition is a three part curriculum providing the essential understanding of these systems, their impact on our communities, intervention points and alternatives being pursued around the country to shift them for the benefit of communities and ecosystems.

Amy's Kitchen

Founded 25 years ago in Sonoma County, Amy’s is a leader in the production of natural and organic convenience foods.
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Named after Andy and Rachel Berliner’s daughter, Amy, the company remains a privately held, family-owned business and is one of the few remaining U.S. companies to craft its own recipes, source its own ingredients, and make its products in-house. Amy's prides itself on being like a home kitchen, only bigger. “Other companies manufacture food,” explains co-founder Andy Berliner, “we cook it.”

 Amy's uses certified organic ingredients sourced from farms located mostly near the company's production facilities in California and Oregon. Amy's products are made with only non-GMO ingredients. Amy's packaging is sourced locally and made from recycled material.

Sonoma Clean Power

Sonoma County’s Official Electricity Provider

Sonoma Clean Power is a not-for-profit pubic agency, and is the official electricity provider for Sonoma County, offering cleaner electricity to residential and commercial customers in all participating Sonoma County cities and the unincorporated areas of the county. The formation of Sonoma Clean Power is the single, largest action undertaken by Sonoma County to positively affect greenhouse gas emissions. 

Join us in powering a clean energy future today!

Learn more: 

Oliver's Market

Our Roots Are In Fresh Produce
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Our mission is to provide the communities we serve with the finest grocery store in the marketplace.

To this end, we seek out our customers' specific needs and tailor our products and services to meet those needs.

We carry the largest possible selection of natural, conventional and gourmet products. We carry only the highest quality meat, produce and deli products, buying locally whenever possible.

We strive to procure merchandise at the lowest possible cost so that we can offer value to our customer like a guest in our home and we strive to exceed our customers' expectations every time they shop with us.

We believe that our employees work to live, not live to work. We believe that each employee’s talents and creativity contribute to making Oliver’s successful. We also support employees in their life goals by offering competitive wage and benefit packages and special scheduling whenever possible.

Oliver’s is committed to playing an active role in the communities we serve. We support local schools and non-profit groups. Whenever possible, we fill staffing needs from our local neighborhoods.

Petaluma Poultry

Petaluma Poultry is the country's first organic free-range chicken company. Petaluma Poultry is fully committed to sustainability: a comprehensive program of sustaining the environment, natural resources, profitability, our workforce and community.

As a pioneer and leader in the organic foods industry, we are dedicated to farming practices that renew natural and human resources. Our goal is to produce the finest poultry products while reducing waste, preserving our environment, supporting our employees' comfort and efficiency, and contributing to our local community.

Sustainable Farming

Dedicated to farming practices that renew natural and human resources, we manage our ranches with great care to preserve the land, air and water.  We grow our chickens in roomy, naturally lit barns, allowing Rocky the Range chicken and Rosie the Organic Chicken access to the outdoors.  Our chicken feed, based on corn and soy, is free of animal by-products, animal fats and antibiotics; Rosie’s feed is 100% certified organic.  As part of the company’s extensive recycling program, we send chicken manure to rice farmers who, in turn, provide us hulls to spread over the earthen floors of our poultry houses.

Environmental Health

Representatives from the hatchery, mill, farms and processing plant belong to the company’s Sustainability Team and lead our concerted effort to produce the finest poultry product while reducing waste and minimizing the use of natural resources.  As Willowbrook Mill we voluntarily avoid using electricity during peak hours – noon to six, Monday through Friday.  Our packing boxes are recyclable, sealed with environmentally friendly adhesive.  The hatchery donates cardboard egg flats to a rancher who raises crickets.  In the processing plant we continually modify and improve our technology with the goal of improving employee comfort and efficiency.  Our safety record is one of the best in the industry.
In 2001 we participated in a cutting edge, scientific experiment using ozone as a  sanitizing agent is the processing plant.  Ozone has the remarkable potential of eliminating the use of chlorine in our plant and reducing by 85% the use of water.

Economic Profitability

Petaluma Poultry recognizes the long term inderdependence of profitability, eco-efficiency and social responsibility.  We are an established, successful family business that cares for the working and living conditions of our employees.  Workers receive a complete compensation package including competitive wages, full health/dental/vision  coverage, life insurance and a 401-K program.  Employee turnover is very low; many have worked with us for decades.  By virtue of our pioneering efforts in organic poultry production, Petaluma Poultry is a leader in the organic foods industry.  In this role we are constantly working to improve the laws and regulations that govern organic production.  The company contributes time and resources to groups such as California Alliance with Family Farms, the Organic Trade Association and the Organic Farming Research Foundation.

Social and Economic Equity

At Petaluma Poultry we support farming and business practices that nourish the environment, the community and the individual.  We are active supporters of a variety of local charities, including the performing arts, the Boys & Girls Club and the local food bank.  Above all, we have an abiding respect for the agricultural roots of Sonoma County.  Sustainable, diversified farming is Sonoma County’s future.

The Ratto Group

local garbage, yard waste and recycling hauler
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The Ratto Group – A Family of Companies provides solid waste, green waste, and recyclables collection throughout most of Sonoma County as well as the City of Novato, the communities in West Marin, and Mariposa County. We serve approximately 140,000 commercial and residential customers.

We operate two single stream processing facilities in Santa Rosa where we process all recyclables collected in our service areas. We also provide debris box services, cleanup bins, construction and demolition services, job and home clean-ups, and a full service buy-back center and recycling drop-off yard. Check out for more information.

Contact Information
The Ratto Group
Santa Rosa

Sally Tomatoes

Restaurant and catering company

Sally Tomatoes is a restaurant and catering company that specializes in quality service and customer satisfaction. We focus on providing first-rate food and service for your next meal or event. From our cafe to our event center and banquet rooms, we are ready to deliver high-quality cooking at an affordable price.

Vision & Philosophy

Sally Tomatoes has years of experience in the restaurant and catering industry, allowing us to meet our customers’ needs time after time. Sally Tomatoes is proud to offer every level of catering, whether it is a buffet event, a formal sit down dinner or a business meeting.

We provide open communication and strive to meet our customers’ catering concepts. We put our customers first because we take pleasure in what we do and how we treat our valued patrons. You will be able to walk away with a full stomach and a positive experience.

Our Food

Excellent cuisine starts with superior ingredients. Our dishes feature products from local farmers, merchants and artisans. Sally Tomatoes ensures the highest quality of food at our cafe and bar or for a successful catering affair at our event center with banquet room options.

We are proud to serve authentic, great-tasting food in a friendly atmosphere. We use old world tradition in our catering endeavors for the best flavor. Clients are able to consume handcrafted sauces and slow-roasted meats that are prepared on-site.

Our Community

From our charitable donations to community recognition, Sally Tomatoes cares about our local neighborhood and economic development. We have a strong involvement with the community promoting success for local businesses and residents.

Establishing a sense of community is at the heart of our operations. We are proud of our relationships and we invite you to visit our Community tab for a complete list of Sonoma County organizations that we have formed an association with.

Summit State Bank

Summit State Bank is a community bank committed to serving our customers and community with the highest standards. Our responsive, knowledgeable and friendly staff will change the way you look at what your bank can really do for you.

We support our customers by buying their products and using their services in a way that only a community bank can. We attribute our success to making sound financial decisions, having dedicated employees and attracting quality customers.

By banking locally, your money supports our local economy, jobs, businesses and nonprofits.


Contact Information
Roni Brown
(707) 568-4937
Santa Rosa

IDEX Health & Science LLC

Proud to be a sponsor of the 2010 Sustainable Enterprise Conference

IDEX Health & Science LLC

600 Park Court

Rohnert Park, CA  94928


Pisenti & Brinker LLP

Founded in Santa Rosa, CA in 1965, PISENTI & BRINKER LLP has been a trusted business partner for our clients in the North Bay Area for over 45 years. Our clients vary in size and pursuit, but what they have in common is a trust in our ability to be a solid financial partner capable of delivering the highest level of client service in a careful, confident, and expert manner, taking into consideration the uniqueness of every situation.

Every day we make a difference to our clients. With customized plans and accurate solutions, we create value to our clients and help them move one step closer to their financial and personal goals. We are more than an accounting and business advisory firm, we are respected partners and trusted friends. Our level of commitment to our clients, our dedication to the development of our staff, and our expectations of the highest standards have helped us grow into one of the largest locally-owned and operated firms in the North Bay.

Our on-going affiliation with the RSM McGladrey Network has kept us on the "cutting edge" and maintained our position as the leading independent accounting firm in the North Bay area. This relationship allows us to draw upon the additional resources, expertise and experience of an industry leader in serving closely-held businesses.

Sonoma Cool (formerly PAX Streamline)

Sonoma Cool is a cleantech firm developing products that improve the energy efficiency and overall effectiveness of HVAC (heating, ventilation, and air conditioning) systems.  The firm’s initial offering, the Aqueous line of liquid desiccant air conditioners, leverages nature's evaporation strategies to reduce the humidity load managed by the cooling system.  This, in turn, improves the system’s performance and significantly lowers energy costs—often by 20% (or more)—while maintaining the building’s environmental comfort zone. 

Designed for commercial buildings such as supermarkets, hospitals, shopping malls, movie theatres, office buildings, and industrial plants, Sonoma Cool’s cooling solution reduces a building's energy footprint and qualifies for LEED points. 

Guayaki Yerba Mate

Market Driven Restoration
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Guayakí’s mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our Market Driven RestorationSM business model.

Guayakí Yerba Mate is a naturally energizing and uplifting beverage that attracts both coffee drinkers and tea drinkers due to its robust flavor profile, rich medicinal qualities and strong stimulating properties without the side effects associated with coffee. In fact, yerba mate is the national drink of Argentina, Paraguay and Uruguay where nearly 45 million people consume it regularly. Guayak Yerba Mate is organic, fair-trade and rainforest-grown.

Yerba Mate is traditionally shared in a gourd as the symbol of hospitality and Guayakí celebrates the traditional usage as well as providing Yerba mate in ready-to-drink bottles, cans, energy shots and tea bags.

For more information please visit

Kaiser Permanente

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Health care industry leasder

Green Healthcare Resources:

From the Kaiser Website:
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health.

Trope Group

Workplace Business Solutions
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Trope Group is a provider of workplace business solutions and services to the North Bay communities of Sonoma, Napa, Marin, Mendocino, Lake and Solano counties. Trope Group represents some of the most innovative manufacturers of open plan and conventional furniture, and is the sole authorized Herman Miller dealer located in the North Bay.

Trope Group's range of services includes professional consulting, planning specification services, certified installers and asset management. These components ensure that Trope Group offers one point of contact for their customers' workplace solutions.

Innovation meets Environmental: whether you are looking for a chair with green features or working to meet the requirements for a LEED certified interior, Trope Group can help. We offer many products that are made with recycled content and sustainable materials. As an authorized Herman Miller dealer, we work with the manufacturer with the longest and most impressive track record of environmental stewardship and leadership.

Visit our green pages -

Contact Information
Santa Rosa

TLCD Architecture

TLCD Architecture provides service through research, design excellence, and social and environmental responsibility.

About TLCD Architecture 

Founded in 1965, TLCD Architecture is a 45-person practice based in Santa Rosa, California. We provide exceptional service through ongoing research, design excellence, and focus on social and environmental responsibility.  Our expertise in planning and programming, architectural and interior design, and furniture planning and selection is built upon a dedication to sustainable best practices.

TLCD Architecture believes that each client and every project has a unique design solution that can  transform and shape their communities.  Our core values of people, place, and craft are present through every facet of our practice, from the initial design and planning conversations to the final construction phase.  With projects ranging from cultural, civic, educational, and medical centers, to hospitality, mixed-use, and commercial projects, we aim to create innovative environments that promote collaboration, exploration, and innovation.

Commitment to Sustainability

A truly sustainable building goes beyond just incorporating a collection of “green” elements. As a member of the US Green Building Council with 17 LEED Accredited professionals, TLCD Architecture is committed to the application of sustainable principles for the benefit of building occupants, the community, and our clients.

Beyond meeting codes and mandatory standards, we investigate the possibilities that can make each project as healthy, and resource and energy efficient as possible. Building and finish materials are carefully considered in an effort to minimize environmental impacts. Recycled content, renewable resources, and air quality are all important aspects of material selection. Sustainable goals for water usage, efficient mechanical and electrical systems, and renewable energy are set for every project and integrated into the design from project onset, with progress reviews at every design phase and major milestone. 

Research-Based Solutions

Each of our projects begins with active investigation and research that addresses the objectives of project stakeholders, the characteristics of the site, community priorities, and other project-specific considerations.   This process includes touring similar facilities, exploring sustainable strategies and materials, and applying collective knowledge to the design of a project. Drawing on the Evidence Based Design Model, we apply a growing body of research to designing facilities that are efficient, healthy for its occupants, and enable high levels of performance. 

Social responsibility

TLCD Architecture acts in the best interest of the community, society, and environment. This philosophy influences every facet of our work and is integral to our design process.

We approach sustainability in the context of our commitment to our community. We recognize that a project reaches beyond the boundaries of the site and influences the community and society by impacting public transport, municipal utilities, waste management and existing roadways.  Our socially responsible approach is culturally sensitive; it advocates the purchase of local materials, supports nearby labor and manufacturing, reduces construction waste and eliminates chemical sources resulting in a strong, positive impact on the community.  This brings indirect benefits such as local goodwill, and also has significant direct value to our clients: socially responsible design can reduce initial costs and improve long-term economic performance.


For more information about TLCD Architecture, visit 


Contact Information
Marina Starkey
Santa Rosa

Sonoma County GO LOCAL Cooperative

Shift Happens!

The GO LOCAL Cooperative is working to reclaim our local economic power in Sonoma County.

A major part of our mission is to encourage our community to support locally-owned businesses.

Just a small shift in our daily spending toward independent, locally-owned businesses can mean millions of dollars recirculating in our local economy and result in thousands of new local jobs.  

Our motto is "GO LOCAL First"...when you join GO LOCAL, Shift Happens! 

Pinnacle Homes

Pinnacle Homes is a team of experienced professionals. Honesty & integrity is our foundation and quality & craftsmanship are our trademarks. We've expanded our company from building the highest quality homes in various counties in Northern California to conducting Home Performance Services, by our trained & certified experts. We can help homeowners dramatically improve their comfort, safety, energy efficiency as well as reduce their home's carbon footprint. All improvements to a home are guaranteed for quality and effectiveness and Pinnacle Homes will monitor the results for a year after the work is concluded.

Anyone interested in our new service should contact us at (707) 538-5949.

Visit us at


Straus Family Creamery

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Straus Family Creamery is a Northern California, certified organic creamery offering milk, cream, yogurt, butter, sour cream, ice cream, and a variety of wholesale and specialty dairy products distributed throughout the Western United States. Based in Marshall, CA, the Creamery makes minimally-processed dairy products from organic milk supplied by family farms in Marin and Sonoma Counties, including the Straus Dairy. Straus Family Creamery sustains collaborative relationships with the family farms that supply it milk, offering stable prices and predictability in what otherwise can be a volatile marketplace.

Agilent Technologies

As the world's premier measurement company, Agilent offers the broadest range of innovative measurement solutions in the industry. The company's three businesses -- Chemical Analysis, Life Sciences and Electronic Measurement -- provide customers with products and services that make a real difference in the lives of people everywhere. Agilent is committed to providing innovative measurement solutions that enable our customers and partners-- the leaders in their fields -- to deliver the products and services that make a measurable difference in the lives of people everywhere.

Agilent Technologies is committed to conducting its business in an ethical, socially responsible and environmentally sustainable manner.  This commitment is consistent with our corporate objectives and is essential to continued business success. For information on Agilent's environmental and social responsibility commitments, performance and goals, view our Corporate Citizenship Report.

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