Gil Friend, CEO of Natural Logic Inc, and Critical Path Capital, advises leading companies, communities, and investors on value-driving sustainability strategies, and coaches purpose-driven leaders—and emerging leaders—to help build effectiveness, impact, success, serenity, and power—in service of life

Friend has been a noted sustainability pioneer for more than 50 years and is widely considered one of the founders of the sustainable business movement. He was named an inaugural member of the Sustainability Hall of Fame (along with Ray Anderson, Amory Lovins, Karl-Henrik Robert, and Bob Willard) by the International Society of Sustainability Professionals, acknowledging “those people that have contributed the most to the emerging field of sustainability,” and “one of the 10 most influential sustainability voices in America” by The Guardian.

A systems ecologist and business strategist, Friend designed and developed the first interactive corporate sustainability dashboard (in the mid-1990s) and has advised clients (ranging from Odwalla and Equal Exchange to Hewlett Packard, Levi Straus, Sunpower, Steelcase, Avery Dennison, Coca-Cola, eBay, the US General Services Administration) on designing, implementing, and measuring sustainability strategies that deliver massive impact and massive value.

From December 2013 to November 2018, he served as the first Chief Sustainability Officer for the City of Palo Alto, California, where he led the development of one of the most aggressive climate action plans in the US, winning unanimous city council support for a goal of 80% reduction in greenhouse gas emissions by 2030 (and reaching 56% reduction by his departure to return to Natural Logic).

You can find a 24/7 bot-of-me (Gil Friend) coach at https://www.delphi.ai/gfriend