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The 2020 Sustainable Enterprise Conference will be May 7, 2020 at SOMO Village.

We've deployed a new webite for the Sustainable Enterprise Conference at www.SustainableEnterpriseConference.org.


The Sonoma County Gazette

Written by Readers - Connecting Sonoma County Communities
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The Sonoma County Gazette is Written by Readers… Connecting people and Sonoma County communities with our knowledge, opinions and ideas through this FREE magazine - made possible through advertiser support. Thank You advertisers! Our print edition is distributed to almost 900 newsstands, coffee shops, restaurants and stores from Cloverdale to Petaluma and Sonoma to the Coast, the Gazette reaches readers who care about Sonoma County - our home. We feature community columns, articles submitted by readers about what they consider most important in their lives, a comprehensive Community Calendar, and resources for supporting Sonoma County families and businesses. Our print edition is published at the beginning of every month,  and the web site at www.SonomaCountyGazette.com features all-month-long updates. You can LIKE us on Facebook for special notices. Submit articles and letters to vesta@sonic.net

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Vesta Copestakes

Real Goods Solar

At Real Goods Solar, our mission is to reduce the human ecological footprint on Earth.
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Real Goods Solar is a full service solar design and solar installation company with over 33 years of experience in the sustainability industry. As the original and most experienced  solar provider, we have installed over 6,000 commercial and residential solar systems. We have offices in Ukiah, Hopland, Santa Rosa, San Rafael, Santa Cruz, Campbell, Murrieta and Fresno, California as well as Boulder, Colorado.  A proud part of the Real Goods family of services, which includes solar installation, solar education and eco-products, is the Solar Living Institute, in Hopland, California. The SLI is a non-profit, 12-acre learning oasis of inspiration and sustainability.

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Santa Rosa

EQUITY AND DEBT OPPORTUNITIES IN EARLY STAGE VENTURES: An Expert Finance Panel for Entrepreneurs and People who want to Invest in Your Community’s Burgeoning Small Businesses

This panel will bring to bear relevant and practical insights as to how everyday investments and social entrepreneurs can find each other, and create significant and sustainable financial returns. Jenny Kassan from Cutting Edge Capital will talk about the opportunities that exist for non-traditional capital raising, sparing entrepreneurs the typical hurdles that come with Venture Capital or Angel Investors. Esther Park from RSF shares a wealth of resources for those seeking meaningful and transformative financial investment opportunities. This session is relevant for both enterprises looking for access to capital and socially responsible investors concerned with investment portfolio returns.

Straus Family Creamery Strategic Planning

In this lively and engaging session we will explore the process of strategic planning for transformation within an enterprise. How do you transform a corporate culture? How does the new culture spread? The CFO of Straus, Deborah Parrish, along with the consultants from Paladin that facilitated the Straus 5 year strategic plan, will address the barriers and benefits to changing company culture through strategic planning. We will offer the audience some tools by involving them in a benefits and barriers analysis exercise to strategic plans. We will also explore the key leverage points that are currently being utilized in the implementation of the plan as well as the transformative impacts of the process as a whole.

The Sonoma County Water Agency

Managing resources for people and the environment
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The mission of the Sonoma County Water Agency is to effectively manage the water resources in our care for the benefit of people and the environment through resource and environmental stewardship, technical innovation, and responsible fiscal management.  View the Water Agency's water policy statement.

Vision Statement

The Sonoma County Water Agency is a regional leader in water resources management. The Water Agency strives to look forward, beyond today's issues, to anticipate ways to advance its mission. Additionally, the Water Agency continues to adapt its mission in response to changing opportunities, keeping the Water Agency at the forefront of developments in the water industry.

Sustainability Achievements:

To meet the goals of the Carbon Free Water by 2015 Program, the Sonoma County Water Agency has implemented several energy production, energy efficiency, and sustainability projects.


Seven Steps to Accelerating Your Business Growth: for Visionary Entrepreneurs

Why do people wait on line for 6 hours at the Apple store, when the following week they could go in and buy it off the shelf? Because people buy why you do it, not what you do. This mini-workshop will reveal the most important things you need to do to go from ground zero to full acceleration in your business. Most small business owners fail because they are focused on the wrong things and need to create a clear roadmap to leverage their actions. In this interactive workshop you will: 1.) Learn the power of a big vision and how to speak it; 2.) Discover the 7 steps to build your business even in turbulent times; 3.) Learn the 3 high leverage activities to attract more clients; 4.) Practice the 6 conversations of enrollment.


We are the change management firm for organizations seeking enterprise-wide, systemic sustainability solutions.

Our sustainability consulting services enhance long-term competitive advantage and success because of our expertise in triple bottom line performance combined with deep experience in organizational change.

Most consultants do not integrate change management expertise with their technical solutions,nor do they help them achieve the kind of market leadership that is possible. While they make some impact, many of these efforts make little long-term change because they have not been integrated into the culture or the mindsets of the individuals within the organization.  True and long-lasting success requires attention to the strategy, behavior, practices, and processes that are at the core of an organization.

We have the ability to engage with organizations holistically, maximizing chances for success. By using time-tested organizational change methodologies, practical tools, and facilitation, organizations will find that their sustainability initiative can realize tremendous benefits in operational efficiency, customer and employee satisfaction, and industry leadership.

We have worked with Fortune500 companies small businesses, non-profits, foundations and government agencies around the world, and our tailored approaches yield long-lasting and tangible results.

We work with agents of change at the executive level and throughout the organization to achieve maximum results for their sustainability change effort.

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Summit State Bank

Summit State Bank is a community bank committed to serving our customers and community with the highest standards. Our responsive, knowledgeable and friendly staff will change the way you look at what your bank can really do for you.

We support our customers by buying their products and using their services in a way that only a community bank can. We attribute our success to making sound financial decisions, having dedicated employees and attracting quality customers.

By banking locally, your money supports our local economy, jobs, businesses and nonprofits.


Contact Information
Roni Brown
(707) 568-4937
Santa Rosa

Sonoma Wine Company

Premier Contract Winery Services Provider: Crush to Bottle, Private Label
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Crush to Bottle Contract Services

At Sonoma Wine Company our winemaking and cellar teams provide the highest level of winemaking expertise, technical advice and guidance for our clients and their winemaking needs. With six full-time winemakers on staff, we follow our clients’ winemaking and production protocol with detailed care and consideration. Whether pressing white juice, bottling custom blends or making finished case goods from a custom crush, we work closely with clients to ensure a quality product with superior customer service every time.

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Natasha Granoff

North Bay Sponsor :: $10,000

This provides your enterprise with full access to all events and branded visibility across all formats including website, printed materials, program and press releases for all of our events. This sponsorship funds our projects beyond the Sustainable Enterprise Conference including Rebuild Green Expo, Zero Waste Sonoma and North Bay Forward.

You'll be acknowledged in all of our events for your support. For the annual Sustainable Enterprise Conference you'll receive these benefits.

Sponsorship benefits:

  • The opportunity to introduce a session speaker
  • 20 passes to all conference sessions, activities, lunch and reception
  • Full page announcement in the conference program
  • Prominent logo placement on conference promotional material
  • Acknowledgement in press releases
  • Your logo projected between presentations
  • Full page on conference web site
  • Exhibit space (if desired) in Exhibit Hall

Sarah Isabel Parriott

Sustainability Project Manager

Leadership Institute for Ecology and the Economy

Leadership Training for a Sustainable Future
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About the Institute

Founded in 2000, the Leadership Institute is a 501©3 public charity based in Sonoma County and dedicated to ensuring a sustainable future for California’s North Coast. Our mission is to train people to be more effective leaders, and to educate community leaders and the public to understand that the future of our economy and quality of life are dependent on each other. The Institute is active throughout the year, providing education, training, and networking opportunities for community leaders. We have four main program areas:

• Leadership Training for a Sustainable Future
• Policy-Maker Outreach
• Community Education
• Leadership Networking


Sustainability recognizes that the planet’s resources are finite, and that if we want to be responsible stewards of the earth, we have to use those resources wisely, so they last indefinitely. To act responsibly in this regard, we must look beyond our day to day lives. We must examine the impact of our actions in a broader context. We must demonstrate leadership to our friends and neighbors, and embrace ecological sustainability as a continual process of improvement.

A Focus on Policy Makers

Existing laws, regulations, and economic policy make it costly and difficult to live a sustainable lifestyle. There is a growing consensus that government must make it easier to protect our natural environment, foster social equity, and support a prosperous local economy. Most elected and appointed officials want to do the right thing—they need encouragement, education, and support. The political will to change will come from a grassroots movement, not from city hall.

Leadership Training for a Sustainable Future

Our core program educates community leaders to be more effective in shaping public policy. Participants meet for a full day a month, from September through May. Class members work with key political and civic leaders, attend workshops on sustainability, take field trips, and engage in leadership training exercises. The class emphasizes the links between economic viability, ecological sustainability, and social equity. The issues range from global to local, the topics are relevant, and the discussions are lively and informative. Graduates of the program have held elected or appointed office in every community in Sonoma County.

Policy-Maker Outreach

We educate and inform elected and appointed officials with non-partisan analysis, research, and studies that help them make the right decisions for sustainable communities. Graduates of the Leadership Training for a Sustainable Future regularly act in advocacy roles in their communities, influencing public policy and building healthy communities.

Community Education

A key part of our mission is to raise public awareness about the linkages between economics, sustainability, and social justice. We sponsor public workshops and forums, often working cooperatively with other organizations. Our website, www.ecoleader.org, is a powerful tool to link individuals and organizations with resources and information.

Leadership Networking

There are now more than 200 graduates of the Leadership Training for a Sustainable Future. These Fellows of the Institute are a dynamic, highly-motivated group of individuals who want to make a difference in their communities. The Fellows have vastly different economic, social, cultural, and political backgrounds, yet they share an interest in a just and sustainable future. We offer regular networking opportunities for the Fellows, many of whom are also involved in the ongoing work of the Institute.

Learn more: http://ecoleader.org/

Sonoma State University

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About the School of Business and Economics

The School of Business and Economics (SBE) at Sonoma State University (SSU) was founded amid change in the 1960s. A group of forward-thinking professors moved north from San Francisco to challenge the status quo and establish a new campus and new approach to learning, free from the ivory tower. SBE’s mission is to create extraordinary learning experiences and advance best business practices in the North Bay and beyond. Values of community, sustainability, creativity, and progress are essential to its story and instilled in students through competitive undergraduate and graduate degree programs, professional certificates, and custom corporate partnerships.

Graduate programs include the Sonoma MBA for Professionals program, offered in part-time (two-years) or full-time (one-year) formats, and Sonoma Executive MBA program, designed with a schedule, relevance, and leadership focus for professionals at the senior manager, director, and executive levels. The Wine Business Institute is an education and research institute within SBE and offers the first professional certificates and degrees in the U.S. specializing in the business of wine. Undergraduate degree programs include a B.S. in Business, a B.A. in Economics, and a range of cross-disciplinary minors. The business degree has concentrations in accounting, finance and financial management, management, marketing, and wine business strategies.

SBE programs and degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB), a standard of excellence earned by the world’s top business schools. To learn more, please visit www.sonoma.edu/sbe.

About SSU

Located in California's premier wine country 40 miles north of San Francisco, Sonoma State is a small campus with big ideas. With a tradition of promoting intellectual and personal growth, leadership opportunities and technological proficiency, SSU offers its 8,500 students a friendly, safe and informal atmosphere on a beautiful campus setting of 269 richly-landscaped acres. Currently, campus housing accommodates 2,400 students in both apartment and residential suite style facilities.

The university also owns and operates the 411-acre Fairfield Osborn Preserve nearby and the 3,200 acre Galbreath Wildland Preserve in Mendocino County. Both offer major opportunities for research in the natural sciences rare for students.

One of the most requested campuses in the CSU system and regularly named a “Best Value” College by Princeton Review, SSU has also been named one of the “most wired” campuses in the nation by Forbes magazine. It is the only California university that is a member of the Council of Public Liberal Arts Colleges, the prestigious group of 19 universities and colleges across the nation that are often described as the “Public Ivies.”

Founded in 1960 as a teacher education center for the North Bay, Sonoma State University is now a liberal arts and sciences university dedicated to providing high-quality undergraduate education and selected professional graduate programs. Dedicated to the liberal arts and sciences and known for its active use of technology., the SSU educational experience fosters intellectual, cognitive, social and personal growth. The faculty and staff of Sonoma State provide close mentoring relationships and an education that fosters ethical exploration, civic engagement, social responsibility, and global awareness combined with a solid foundation in an academic discipline.

Sonoma State University also serves as an educational and cultural resource for its region by offering courses, lectures, workshops and programs that are open to the public and by entering into partnerships with local businesses, industries, and cultural and educational institutions to enhance the quality of life in the North Bay and beyond.

As California's premier public undergraduate institution, SSU has a commitment to graduating students who have the ability to think critically and ethically and can effectively use information technology.

Academic Profile

The SSU educational experience fosters intellectual, cognitive, social and personal growth. The faculty and staff provide close mentoring relationships and an education that fosters ethical exploration, civic engagement, social responsibility, and global awareness combined with a solid foundation in an academic discipline. Many classes average fewer than 25 students, allowing close interaction between students and faculty.

SSU has a commitment to graduating students who have the ability to think critically and ethically and can effectively use information technology. There is a strong move to develop a global perspective in much of the curriculum to prepare students for the needs of the 21st century workplace.

Degree/Program Offerings

The university is comprised of six schools: Arts and Humanities, Business and Economics, Education, Extended Education, Science and Technology and Social Sciences. Degrees are offered in 41 majors and 46 minors at the bachelor's level and 14 at the master's level. The university offers a joint master’s degree in mathematics with San Francisco State University and a joint doctorate in educational administration with California State University, Sacramento and the University of California, Davis. It also offers nine credential programs and eight undergraduate and graduate certificate programs. Sonoma State offers one of the only wine business programs in the country.

Learn more:

Harmony Festival Inc.

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For 32 years, Harmony has been a leading-edge lifestyle festival that celebrates the latest trends in health, music, arts, ecology, and spirituality.

Created and seasoned in the trend-setting North Bay Area, Harmony is the original festival to appeal to the green lifestyle market. Over the past 5 years Harmony expanded into a major music festival and in 2009-10, Harmony added the Eco Rally Action Sports Skate Zone to attract a younger demographic.

In 2008, Harmony Festival celebrated its landmark 30th Anniversary with Damian Marley as the headliner.

In 2009, Harmony Festival again invested capital in the expansion of brand recognition and in pursuit of new demographics. Through the introduction of the 1st Annual Eco Rally Skateboard Competition, Harmony Festival received national and international attention and achieved new record numbers for ticket sales and revenues. In 2010, Harmony Festival, Inc. moved its corporate headquarters to Sonoma Mountain Village, North America’s first and only the fourth in the world to receive the prestigious One Planet Communities honor.

The 2010 Festival reached record-breaking attendance estimated at 35,000 people over the weekend. Press outreach, both print and online, hit the mark with featured stories appearing in LA Times, Boston Globe and thousands of impressions on Facebook, Twitter and MySpace. Slightly Stoopid and Ms. Lauryn Hill rocked the main field. Eco Rally Skateboard Competition attracted the 7-16 year old demographic. This pro/am contest featured MTV, Village Voice and Rolling Stone youth oriented music. The second year of Harmony Festival’s financially successful Harmony Tea House featured freshly made baked goods, teas, live jazz and sacred music in an intimate setting. A larger VIP area with amenities elevated our VIP experience.

2011 Musical Lineup!

Michael Franti & Spearhead
Railroad Earth
David Nelson Band with Jesse McReynolds
Moon Alice
The Flaming Lips
Grace Potter & The Nocturnals    
Rootz Underground
Edward Sharpe & The Magnetic Zeros
Krishna Das & Friends
Natacha Atlas
The Soft White Sixties
Jose Netoband with Steve Kimock
Jesse McReynolds
El Radio Fantastique
Fishtank Ensemble
Old Jaw Bone
Three Legged Sister
Stephen Kent & Friends
Salt Water Heelers & Friends
Classical Revolution
Jazz Brunch

Lafayette Book Store

The Lafayette Book Store is an independent, community-based bookstore located in Lafayette, California.  We are the oldest bookstore in the county (since 1963) and were twice voted the best indie bookstore in the East Bay.

Dave Simpson has owned the store since February, 1998, and has introduced dozens of innovations to the business, expanding from the sale of new books into used books, online used books, parking lot sales, book club programs, fundraisers, a very active off-site events program, and most recently BOOK CULTURE, a revolutionary membership program where members receive all their book purchases at cost (typically 40% off). 

The staff of the Lafayette Book Store is widely regarded for their knowledge of books and their ability to put the right books into people's hand.  Linda Grana, our store manager, reads over 150 books a year and is an excellent predictor of what our readers are going to like.  Aleks Sedzielarz, our used book manager, draws from an extremely eclectic knowledge-base to help with complex book searches.  Lorilee Sugden and Amy Williams are both avid and eclectic readers who work closely with our readers.

Dominican University of California's GreenMBA

skills and experience to innovate, communicate, and lead effectively
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Dominican University of California's GreenMBA is an engaged learning community that seeks to promote financial viability, ecological sustainability, and social justice in business and organizations of all types. Students graduate with practical skills and experience, prepared to innovate, communicate, and lead effectively in the face of global challenges.

We provide a culture of collaboration and innovation for those ready to take responsibility in a complex world that needs rethinking.

Dominican’s GreenMBA is an on-site program whose graduates receive a Master of Business Administration degree in Sustainable Enterprise. Students have a choice of two-year full-time and three-year part-time structures to accommodate life/work balance while pursuing the degree.


The GreenMBA curriculum integrates the stewardship of financial, human, and natural capital – beyond the triple bottom line - into a world-class program. Our collaborative, project-oriented approach integrates the development of entrepreneurial and intrapreneurial skills with critical thinking and leadership capacities. Our emphasis on systemic approaches to understanding complexity equip students to innovate and nurture resilience in organizations of all sizes.


The GreenMBA community is a diverse, multi-generational group with a rich variety of life experience and work backgrounds. We cultivate a sense of place and belonging, and our network extends beyond northern California to global partners and a broad array of organizations and individuals who share our common purpose. Community events for students, alumni, faculty, and guests promote cross-pollination of ideas and the expansion of personal and organizational networks. Small classes, transparent communication, faculty-mentors, and collaborative, project-oriented learning create a supportive, challenging environment.


Our guiding principle is: “Transform Yourself. Transform Business. Transform The World.” Program participants begin by exploring their beliefs, purpose, passion, and world view. Students acquire the tools to lead organizations to transcend ‘business as usual’ practices and adapt with a rapidly changing world.

Follow us on Twitter and the GreenMBA blog.

Green Chamber of Commerce

The Green Chamber of Commerce is a 501(c)6 non-profit that was founded in 2007 in the San Francisco Bay Area.  The Green Chamber is expanding nationally with additional chapters forming throughout the US.

The Green Chamber of Commerce is a growing and diverse business network dedicated to:

  • Promoting the success of our members,
  • Supporting the development of sustainable business practices, and
  • Advocating for a green public policy

Daily Acts

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Daily Acts is a sustainability non-profit that inspires action to create more nourishing, connected, and resilient communities. We offer tours, workshops, and presentations which promote ecological design solutions to environmental and social crises. We focus on hands-on, people powered solutions like greywater, rainwater harvesting, drip irrigation, food forests,  saving seeds, preserving the harvest, sheet-mulching lawns, and involving your friends and neighbors.

Grounded in the core belief that every choice you make matters, we take a heart-centered approach to personal and community transformation. Our education programs, action campaigns, and strategic alliances connect people to each other and to their own power to grow food, conserve resources and build local resilience. By partnering with local municipalities, organizations, and businesses; we educate thousands of people each year.

Come on out to an event and join us! Learn more at www.dailyacts.org

Contact Information
Daily Acts Organization

B2B Media & Marketing

Full service media & marketing advertising agency. It's our job to fill the clients needs, not ours. Have you taken a good look at your brand recently? Strategic Brand Consultant, Multi-media Advertising, Full Service Printing, Photography & video services.

Guayaki Yerba Mate

Market Driven Restoration
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Guayakí’s mission is to steward and restore 200,000 acres of South American Atlantic rainforest and create over 1,000 living wage jobs by 2020 by leveraging our Market Driven RestorationSM business model.

Guayakí Yerba Mate is a naturally energizing and uplifting beverage that attracts both coffee drinkers and tea drinkers due to its robust flavor profile, rich medicinal qualities and strong stimulating properties without the side effects associated with coffee. In fact, yerba mate is the national drink of Argentina, Paraguay and Uruguay where nearly 45 million people consume it regularly. Guayak Yerba Mate is organic, fair-trade and rainforest-grown.

Yerba Mate is traditionally shared in a gourd as the symbol of hospitality and Guayakí celebrates the traditional usage as well as providing Yerba mate in ready-to-drink bottles, cans, energy shots and tea bags.

For more information please visit www.guayaki.com

Kaiser Permanente

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Health care industry leasder

Green Healthcare Resources:

From the Kaiser Website:
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 8.6 million members in nine states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health.

Pam Su

Director of Campus Recreation

350 Home + Garden Challenge

Grow Food, Save Water, Conserve Energy, Build Community!
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On May 18th and 19th, thousands of people across Sonoma County will rise to the challenge of creating a more sustainable community. Building upon the incredible success of 628 garden actions in 2010, 1044 actions in 2011 and 2,304 in 2012, our goal this year is to inspire 3,500 registered actions.

Please join! You can start a garden, transform your lawn, hang a clothesline, transfer your money to a local bank or credit union, go car-free…or take action in your own way! Small or large, every action counts. Together, we can become more food and energy independent, and build our communities stronger, healthier, more beautiful, and more resilient! Join this community-wide effort by registering your action or multiple actions today! Doing a lot already? Help others. Inspire a neighbor and help them transform their lawn. Plant extra food and share the bounty.

Why 350?
It is possibly the most important number in the world and so we want to draw attention to it. Top climate scientists say this is the safe upper limit of carbon dioxide in the atmosphere to keep a stable climate. Together our actions and alliances add up and create real solutions to the climate crisis.

Stand up and be counted!
Big challenges require inspired vision and bold action. Spread the word; engage your friends, neighbors and coworkers; and REGISTER! Go to www.dailyacts.org/350-challenge.

Get involved!
Join this amazing community-wide effort by registering your action or multiple actions today! Doing a lot already? Help others. Inspire a neighbor and help them transform their lawn. Plant extra food and share the bounty. As lead organizers for the 350 Home and Garden Challenge, Daily Acts and iGrow will provide ideas, educational opportunities, community connections, and resources to inspire and support your efforts!

Grow Food...

  • plant fruit trees
  • join or start a community garden
  • grow a row for a local food bank

Conserve Water...

  • transform your thirsty lawn by sheet mulching it!
  • switch to drip irrigation
  • install a greywater system (yes! it’s legal) or a rainwater garden
  • install water conserving appliances (toilet, shower heads, faucets)

Save Energy...

  • unplug energy-zapping appliances, computers, games
  • pledge to “line-dry”
  • weatherize your home, apartment or office

We can make Sonoma County more sustainable and locally self-reliant. It’s our community and WE make a difference ... especially when we work and play together. Tell your friends, family, co-workers, and neighbors – inspire and invite them to join the 350 Home & Garden Challenge!



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Trope Group

Workplace Business Solutions
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Trope Group is a provider of workplace business solutions and services to the North Bay communities of Sonoma, Napa, Marin, Mendocino, Lake and Solano counties. Trope Group represents some of the most innovative manufacturers of open plan and conventional furniture, and is the sole authorized Herman Miller dealer located in the North Bay.

Trope Group's range of services includes professional consulting, planning specification services, certified installers and asset management. These components ensure that Trope Group offers one point of contact for their customers' workplace solutions.

Innovation meets Environmental: whether you are looking for a chair with green features or working to meet the requirements for a LEED certified interior, Trope Group can help. We offer many products that are made with recycled content and sustainable materials. As an authorized Herman Miller dealer, we work with the manufacturer with the longest and most impressive track record of environmental stewardship and leadership.

Visit our green pages - http://www.tropegroup.com/resources/green/.

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Santa Rosa
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