Beyond the Fortune 1000, there is a quiet revolution occurring. Largely unreported, a growing number of small companies many located in the San Francisco Bay Area are reaching out to reduce their impact on the planet. Their efforts address the pressing challenges we face as a society—poverty, inequality, illiteracy, violence, healthcare, and climate change. Companies like Traditional Medicinals, Codding Enterprises, DC Power and Summit State Bank have chosen to work to change the traditional business model. They are integrating the environment into their business strategy. They are looking for eco-efficiencies by cutting out waste and using alternative energy resources in ways that help them to run lean, increase revenues, and reduce pollution.