2009

Finding Funding and Financing in the New Green Economy

Every business owner comes to a moment in the development of their business when they are faced with the question: where do I find the money to finance more growth? Start ups, small businesses, existing enterprises with stable cash flow but a desire for more, the quest for capital is fundamental. This panel hosts seven local experts on finding funding for your enterprise in the new green economy. Come early to find a seat, as this will be popular, standing room only!

Moderator
Christopher Peck, Natural Investments LLC

Panel
Gary Abriem Corporate Sustainablity
Kim Kasiolanis; Circle Bank
Gary Groff; New Resource Bank
Cliff Detz, Innoventure
Bobbi Hoff Beehler, Pisenti & Brinker, LLP
Mark Quinn, District Director, San Francisco District Office of the U.S. Small Business Administration

Business, Social Equity, and the new Green Economy

Employees are the most vital resource in successful companies. In a time of economic challenge, innovation requires diverse perspectives. Uncover unconscious assumptions that may be limiting your company’s workforce. Through a combination of experiential activities and an informative presentation, you may discover how our social identities impact the success and growth of sustainable businesses. Discover practical tools for talking about race and racism as well as class and classism. Social equity is an essential element in the emerging green economy.

Presenters
Stephanie Puentes of Equity Action
Laurie B. Lippin, Ph.D. of Equity Action

Energy, Water and Waste: Saving Green ($) by Going Green

New energy efficiency programs like Sonoma County’s Energy Independence Program, bring the business owner outstanding opportunities to immediately lower their energy bills 30-50% through efficiency retrofits like insulation installation, weatherization and water conserving systems without an upfront cost. Solar has never been a better deal with rebates and SCEIP financing. Businesses often incur costs by storing or discarding valuable equipment that instead could be used by nonprofits, diverting it from landfills. How do you get started today slashing your business costs while reducing greenhouse gases, waste, and conserving energy? This workshop will be a lively presentation of tools for saving money by reducing your operations’ energy footprint.

Presenters
Liz Yager, County of Sonoma, Energy & Sustainability
Ken Kurtz, CEO, iReuse
Craig Carlock, Chair of Solar Sonoma County

Green Careers: Navigating the Emerging Green Economy

Whether you are a professional seeking a clearer sense of direction, or a manager wanting to equip your workforce with skills as the new green economy takes shape, this workshop and panel will provide tools, tips, and additional resources for planning your next steps (or navigating your journey). In the workshop you will clarify your interests, transferable skills, and work values, expand your knowledge of options using a green career map, and learn about a range of green training options in the North Bay and beyond from a panel of representatives from local programs offering training for green careers.

Moderator
Anne Greenblatt, MA in Career Development, Green Career Transitions

Panel
John Stayton, Dir. Green MBA Program, Dominican University
Chuck Robbins, Dir. Economic Development, Santa Rosa Junior College
Alex Hinds, Interim Director, Center for Sustainable Communities, Sonoma State University
Tanya Narath, Exec. Dir. & CEO, Leadership Institute for Ecology and the Economy

From Farm to Table: Sustainability In Agriculture

As "organic", "fair-trade" and "sustainability" have become mainstream terms, farmers are finding that they are becoming less clear, not more, about what having a truly sustainable farm is. In this roundtable discussion, hear from local business leaders about how they define sustainability, how they practice it, and how they have maintained these efforts over time.

Moderator
Armand Gilinski, Ph.D., Professor of Ag SSU specialist on wine industry

Panel
Jennifer Lynn Bice, Redwood Hill Farm & Creamery
Joseph McIntyre, Ag Innovations Network
Steven Canter, Quivira Vineyards & Winery Winemaker/Winegrower
Deborah Parrish, CFO, Straus Family Creamery

Implementing Sustainability Initiatives

This session provides practical tips on how to get sustainability initiatives implemented from industry experts and what the rewards and challenges are of doing that. We will be looking at these questions:

  • How to create a sustainability policy, and what does it include
  • What are the internal challenges of gaining buy-in for these initiatives
  • Practical tips on specific ways to reduce your company's carbon footprint
  • How having a sustainability policy increases your business opportunities
  • What are some best practices of a mid-size company and large company
  • What are the implications of future regulations and legislation

Moderator
Mary O’Connor, Sustainable Leadership Institute

Panel
Bruce Thorpe - Vice President, WSP Environment & Energy LLC.
Jonathan Storper - Hansen Bridgett Law Firm
Tim Smith - Senior Director of Sustainable Development, Shaklee Corp

The Open Brand: Beyond Green Washing

Sustainability Marketing in a World of Radical Transparency

Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.

At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.

In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.

Presenter
Joey Shepp

To B or Not to B: How B Corporation helps your company measure and certify your triple bottom line performance.

Certified B Corporations meet comprehensive and transparent social and environmental standards and legally expand their corporate responsibilities to include consideration of interests of all stakeholders, including employees, suppliers, community and the environment. During this lively roundtable, hear several prominent business leaders describe how the B Corporation model is adding credibility and strength to their brand with its tools to evaluate and improve the social and environmental performance of their companies.

Moderator
Deborah Hirsh, B Lab/BCorporation

Panel
Michael Hannigan, Give Something Back, Inc.
Matt Reynolds, Indigenous Designs, Inc.
Mal Warwick, Mal Warwick Associates
Haven Bourque, Straus Communications

More about B Corporations.

Vision and Changing an Industry

This session will feature a hosted dialogue between representatives of two successful companies engaged in sustainable business practices within the construction industry. It will provide a penetrating insight into how their corporate vision of sustainability is changing the essence and operations of their businesses, and the impact it is having on their industry. Through a casual, focused conversation, critical issues such as the challenges of driving eco-initiatives within and beyond the company, addressing social equity, engaging uncertain or unconvinced stakeholders, and allocating resources will be explored. One company, Serious Materials, is relatively new and has its roots in sustainable business, the other, Webcor Builders, is an established company that has learned the art and skill of sustainable construction, with such notable projects such as building the LEED Platinum California Academy of Sciences in San Francisco.

Moderator
Terry Taylor - Global Genesis

Panel
Kevin Surace, CEO, Serious Materials
Phillip Micheal Williams, VP, Webcor Builders

Matt Reynolds

President & Co-Founder, Indigenous Designs

Matt has over 14 years Experience in organic and fair trade cottage industry production and has been responsible for Spearheading a new production financing model for fair trade knitting cooperatives throughout South America. In addition to their memberships with Co-op America, Social Venture Network, BALLE, Organic Trade Association, and the Organic Fiber Council, Indigenous Designs is a Founding B Corporation.

Allen Land Design

Landscape Design Build

Allen Land Design integrates comprehensive analysis, classic design principles and innovation. Our well-developed and detailed designs avoid unnecessary costs and anticipate potential problems before breaking ground. We apply a thorough understanding of local climate, natural resources and characteristics specific to the region. Our commitment to you is to contribute creative and well-conceived solutions that will stand the test of time.

Contact Information
Sierra Hart
707-526-3177
Santa Rosa

Cagwin & Dorward

Landscape Contracting

55 Year old landscaping firm that is transitioning to a sustainable company. Becoming part of the solution by committing to preserve the beauty that surrounds us and to heal the planet for future generations.

Contact Information
Jake Voit
415-892-7710
Novato

Phillip Micheal Williams, PE, and LEED AP

Vice President of Technical Systems and Sustainability

Ian Kim

Director, Green Jobs Campaign

Leadership Institute for Ecology and the Economy

Leadership Training for a Sustainable Future
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About the Institute

Founded in 2000, the Leadership Institute is a 501©3 public charity based in Sonoma County and dedicated to ensuring a sustainable future for California’s North Coast. Our mission is to train people to be more effective leaders, and to educate community leaders and the public to understand that the future of our economy and quality of life are dependent on each other. The Institute is active throughout the year, providing education, training, and networking opportunities for community leaders. We have four main program areas:

• Leadership Training for a Sustainable Future
• Policy-Maker Outreach
• Community Education
• Leadership Networking
 

Sustainability

Sustainability recognizes that the planet’s resources are finite, and that if we want to be responsible stewards of the earth, we have to use those resources wisely, so they last indefinitely. To act responsibly in this regard, we must look beyond our day to day lives. We must examine the impact of our actions in a broader context. We must demonstrate leadership to our friends and neighbors, and embrace ecological sustainability as a continual process of improvement.

A Focus on Policy Makers

Existing laws, regulations, and economic policy make it costly and difficult to live a sustainable lifestyle. There is a growing consensus that government must make it easier to protect our natural environment, foster social equity, and support a prosperous local economy. Most elected and appointed officials want to do the right thing—they need encouragement, education, and support. The political will to change will come from a grassroots movement, not from city hall.

Leadership Training for a Sustainable Future

Our core program educates community leaders to be more effective in shaping public policy. Participants meet for a full day a month, from September through May. Class members work with key political and civic leaders, attend workshops on sustainability, take field trips, and engage in leadership training exercises. The class emphasizes the links between economic viability, ecological sustainability, and social equity. The issues range from global to local, the topics are relevant, and the discussions are lively and informative. Graduates of the program have held elected or appointed office in every community in Sonoma County.

Policy-Maker Outreach

We educate and inform elected and appointed officials with non-partisan analysis, research, and studies that help them make the right decisions for sustainable communities. Graduates of the Leadership Training for a Sustainable Future regularly act in advocacy roles in their communities, influencing public policy and building healthy communities.

Community Education

A key part of our mission is to raise public awareness about the linkages between economics, sustainability, and social justice. We sponsor public workshops and forums, often working cooperatively with other organizations. Our website, www.ecoleader.org, is a powerful tool to link individuals and organizations with resources and information.

Leadership Networking

There are now more than 200 graduates of the Leadership Training for a Sustainable Future. These Fellows of the Institute are a dynamic, highly-motivated group of individuals who want to make a difference in their communities. The Fellows have vastly different economic, social, cultural, and political backgrounds, yet they share an interest in a just and sustainable future. We offer regular networking opportunities for the Fellows, many of whom are also involved in the ongoing work of the Institute.

Learn more: http://ecoleader.org/

Sonoma State University

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About the School of Business and Economics

The School of Business and Economics (SBE) at Sonoma State University (SSU) was founded amid change in the 1960s. A group of forward-thinking professors moved north from San Francisco to challenge the status quo and establish a new campus and new approach to learning, free from the ivory tower. SBE’s mission is to create extraordinary learning experiences and advance best business practices in the North Bay and beyond. Values of community, sustainability, creativity, and progress are essential to its story and instilled in students through competitive undergraduate and graduate degree programs, professional certificates, and custom corporate partnerships.

Graduate programs include the Sonoma MBA for Professionals program, offered in part-time (two-years) or full-time (one-year) formats, and Sonoma Executive MBA program, designed with a schedule, relevance, and leadership focus for professionals at the senior manager, director, and executive levels. The Wine Business Institute is an education and research institute within SBE and offers the first professional certificates and degrees in the U.S. specializing in the business of wine. Undergraduate degree programs include a B.S. in Business, a B.A. in Economics, and a range of cross-disciplinary minors. The business degree has concentrations in accounting, finance and financial management, management, marketing, and wine business strategies.

SBE programs and degrees are accredited by the Association to Advance Collegiate Schools of Business (AACSB), a standard of excellence earned by the world’s top business schools. To learn more, please visit www.sonoma.edu/sbe.

About SSU

Located in California's premier wine country 40 miles north of San Francisco, Sonoma State is a small campus with big ideas. With a tradition of promoting intellectual and personal growth, leadership opportunities and technological proficiency, SSU offers its 8,500 students a friendly, safe and informal atmosphere on a beautiful campus setting of 269 richly-landscaped acres. Currently, campus housing accommodates 2,400 students in both apartment and residential suite style facilities.

The university also owns and operates the 411-acre Fairfield Osborn Preserve nearby and the 3,200 acre Galbreath Wildland Preserve in Mendocino County. Both offer major opportunities for research in the natural sciences rare for students.

One of the most requested campuses in the CSU system and regularly named a “Best Value” College by Princeton Review, SSU has also been named one of the “most wired” campuses in the nation by Forbes magazine. It is the only California university that is a member of the Council of Public Liberal Arts Colleges, the prestigious group of 19 universities and colleges across the nation that are often described as the “Public Ivies.”

Founded in 1960 as a teacher education center for the North Bay, Sonoma State University is now a liberal arts and sciences university dedicated to providing high-quality undergraduate education and selected professional graduate programs. Dedicated to the liberal arts and sciences and known for its active use of technology., the SSU educational experience fosters intellectual, cognitive, social and personal growth. The faculty and staff of Sonoma State provide close mentoring relationships and an education that fosters ethical exploration, civic engagement, social responsibility, and global awareness combined with a solid foundation in an academic discipline.

Sonoma State University also serves as an educational and cultural resource for its region by offering courses, lectures, workshops and programs that are open to the public and by entering into partnerships with local businesses, industries, and cultural and educational institutions to enhance the quality of life in the North Bay and beyond.

As California's premier public undergraduate institution, SSU has a commitment to graduating students who have the ability to think critically and ethically and can effectively use information technology.

Academic Profile

The SSU educational experience fosters intellectual, cognitive, social and personal growth. The faculty and staff provide close mentoring relationships and an education that fosters ethical exploration, civic engagement, social responsibility, and global awareness combined with a solid foundation in an academic discipline. Many classes average fewer than 25 students, allowing close interaction between students and faculty.

SSU has a commitment to graduating students who have the ability to think critically and ethically and can effectively use information technology. There is a strong move to develop a global perspective in much of the curriculum to prepare students for the needs of the 21st century workplace.

Degree/Program Offerings

The university is comprised of six schools: Arts and Humanities, Business and Economics, Education, Extended Education, Science and Technology and Social Sciences. Degrees are offered in 41 majors and 46 minors at the bachelor's level and 14 at the master's level. The university offers a joint master’s degree in mathematics with San Francisco State University and a joint doctorate in educational administration with California State University, Sacramento and the University of California, Davis. It also offers nine credential programs and eight undergraduate and graduate certificate programs. Sonoma State offers one of the only wine business programs in the country.


Learn more:
www.sonoma.edu

Dominican University of California's GreenMBA

skills and experience to innovate, communicate, and lead effectively
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Dominican University of California's GreenMBA is an engaged learning community that seeks to promote financial viability, ecological sustainability, and social justice in business and organizations of all types. Students graduate with practical skills and experience, prepared to innovate, communicate, and lead effectively in the face of global challenges.

We provide a culture of collaboration and innovation for those ready to take responsibility in a complex world that needs rethinking.

Dominican’s GreenMBA is an on-site program whose graduates receive a Master of Business Administration degree in Sustainable Enterprise. Students have a choice of two-year full-time and three-year part-time structures to accommodate life/work balance while pursuing the degree.

Skills/Curriculum

The GreenMBA curriculum integrates the stewardship of financial, human, and natural capital – beyond the triple bottom line - into a world-class program. Our collaborative, project-oriented approach integrates the development of entrepreneurial and intrapreneurial skills with critical thinking and leadership capacities. Our emphasis on systemic approaches to understanding complexity equip students to innovate and nurture resilience in organizations of all sizes.

Community

The GreenMBA community is a diverse, multi-generational group with a rich variety of life experience and work backgrounds. We cultivate a sense of place and belonging, and our network extends beyond northern California to global partners and a broad array of organizations and individuals who share our common purpose. Community events for students, alumni, faculty, and guests promote cross-pollination of ideas and the expansion of personal and organizational networks. Small classes, transparent communication, faculty-mentors, and collaborative, project-oriented learning create a supportive, challenging environment.

Transformation

Our guiding principle is: “Transform Yourself. Transform Business. Transform The World.” Program participants begin by exploring their beliefs, purpose, passion, and world view. Students acquire the tools to lead organizations to transcend ‘business as usual’ practices and adapt with a rapidly changing world.

Follow us on Twitter and the GreenMBA blog.

Sonoma Mountain Business Cluster

Our Mission

To create high value jobs in the North Bay by enabling and accelerating the success of technology startups within a dynamic sustainable and synergistic environment.

  • Stimulate regional economic development through entrepreneurship and enterprise development.
  • Reinvigorate Sonoma County’s technology industry making it a recognized center for Sustainable Resources and Socially-Relevant Technologies.
  • Provide infrastructure, training, management assistance, financial resources, and support networks that enable new and emerging companies to succeed and prosper creating value-added jobs for the local region through the commercialization of technology.
  • Create a hub activity contributing to the development of a thriving live/work community in the eco-conscious Sonoma Mountain Village.

FARM Creative/Alana Jelinek Design

FARM Creative is the green design firm for socially responsible business leaders who want values-based strategic marketing communications, corporate identity, and graphic design that boosts their quadruple-bottom line (profit, people, environment, culture) and builds brand awareness across media platforms.

Our mission is to use the power of graphic design to make the world a greener place, to form collaborative relationships for new ways of doing business, and to connect businesses to consumers in a way that fosters a regenerative economy.

SOMO Village

The Bay Area’s Largest Solar Powered Event Center

SOMO Village, at last something different! A practical and authentic high quality lifestyle focused on the best of technology and innovation combined with beauty, comfort, food and wellness. A place to enrich and inspire mankind. Internationally recognized as the first One Planet Community in North America and home to a mix of forward-thinking industries with a focus on Food and Innovation. Powered 100% by on-site solar power and home to over 50 employers, employing approximately 800 people on-site.

Development plans are approved for a host of shops, offices, apartments, homes and neighborhoods. Convenient and walkable with interconnected streets, public places and a transportation network making a place for all ages, income levels, cultures and races. A place of innovation at home and work. A place respecting our environmental impacts and encouraging economic sustainability. A healthy, happy, high quality lifestyle in the Bay Area’s idyllic Sonoma County – we call it SOMO Living.

The first opportunity to live at SOMO Village is expected to be available in 2017.

THANK YOU!

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Sustainable Enterprise 2009

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Kimberly Kaselionis

President/CEO, Circle Bank

Kimberly Kaselionis has been President and Chief Executive Officer of Circle Bank since July 1996, when, at the age of 35, she became one of the youngest women in the nation to be elected to a Bank CEO position.

During her tenure with the Bank, she has directed programs, added new services and branches to increase assets from $11 million to $250 million. Under her leadership, Circle Bank’s earnings increased 16.89% annually for the past five years.

Craig Carlock

Currently, Craig Carlock is the Board Chairman at Solar Sonoma County and works for SolarCraft. He has been closely involved with Solar Sonoma County since its inception when it transformed from Solar Sebastopol, a highly successful community organization to implement solar citywide. Solar Sonoma County was selected in 2008 as one of twenty-five Solar American Cities by the Department of Energy with an aggressive goal of installing 25 megawatts of solar within Sonoma County by 2011. Craig is certified by the North American Board of Certified Energy Practitioners. He has been active in the local solar industry and has been interested in renewable energy for years.

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