Brand Strategies: Delivering on the Promise

Brand strategies for sustainable businesses must not only score high with consumers on the environment and social “authenticity scales” they must also be designed to the support the organizational, operational and financial objectives necessary for any healthy business to flourish and continue to succeed in today’s changing marketplace. Janet DiGiovanna and Danny Rubenstein, co-founders and principals of DASH Advisors, LLC (www.dashadvisors.com) have over twenty five years of success in the Natural Products Industry. They have launched and built their own companies and brands, as well as contributed as strategic advisors to over a dozen successful innovative companies as well. They will share valuable insights, perspective and experiences, as well as specific suggestions that attendees can take back and integrate into the own organizations.