Agritourism Benefits for Farms & Ranches

1:00 - 2:00 PM
Boardroom
Agritourism is part of the world's largest industry, tourism. Hand in hand with nature, adventure, and heritage tourism, agritourism is repopulating the map of rural destinations and is bringing unprecedented numbers of tourists to California's farms and ranches, eager to learn where their food comes from. In this panel, the speakers will discuss ways in which farms can harness tourism on their properties to create new, diversified sources of revenue and increase their own property's visibility.