Sustainability in Practice: Beyond Recycling and Solar Panels

10:15 - 11:15 AM
What does sustainability really mean and how do we get it accomplished in our organizations and communities? The term can be vague and cover a large agenda. The most effective champions focus on a few key principles, frameworks, and tools. What is the core of sustainability literacy? How do we influence the views and decisions of others with a business case to adopt these principles and best practices? Important principles and concepts include building value, cost savings, employee and customer loyalty, brand enhancement, and risk reduction. The session concludes with some ways to best communicate these efforts to stakeholders with authenticity and without greenwashing.