Petaluma Poultry

Petaluma Poultry is the country's first organic free-range chicken company. Petaluma Poultry is fully committed to sustainability: a comprehensive program of sustaining the environment, natural resources, profitability, our workforce and community.

As a pioneer and leader in the organic foods industry, we are dedicated to farming practices that renew natural and human resources. Our goal is to produce the finest poultry products while reducing waste, preserving our environment, supporting our employees' comfort and efficiency, and contributing to our local community.

Sustainable Farming

Dedicated to farming practices that renew natural and human resources, we manage our ranches with great care to preserve the land, air and water.  We grow our chickens in roomy, naturally lit barns, allowing Rocky the Range chicken and Rosie the Organic Chicken access to the outdoors.  Our chicken feed, based on corn and soy, is free of animal by-products, animal fats and antibiotics; Rosie’s feed is 100% certified organic.  As part of the company’s extensive recycling program, we send chicken manure to rice farmers who, in turn, provide us hulls to spread over the earthen floors of our poultry houses.

Environmental Health

Representatives from the hatchery, mill, farms and processing plant belong to the company’s Sustainability Team and lead our concerted effort to produce the finest poultry product while reducing waste and minimizing the use of natural resources.  As Willowbrook Mill we voluntarily avoid using electricity during peak hours – noon to six, Monday through Friday.  Our packing boxes are recyclable, sealed with environmentally friendly adhesive.  The hatchery donates cardboard egg flats to a rancher who raises crickets.  In the processing plant we continually modify and improve our technology with the goal of improving employee comfort and efficiency.  Our safety record is one of the best in the industry.
In 2001 we participated in a cutting edge, scientific experiment using ozone as a  sanitizing agent is the processing plant.  Ozone has the remarkable potential of eliminating the use of chlorine in our plant and reducing by 85% the use of water.

Economic Profitability

Petaluma Poultry recognizes the long term inderdependence of profitability, eco-efficiency and social responsibility.  We are an established, successful family business that cares for the working and living conditions of our employees.  Workers receive a complete compensation package including competitive wages, full health/dental/vision  coverage, life insurance and a 401-K program.  Employee turnover is very low; many have worked with us for decades.  By virtue of our pioneering efforts in organic poultry production, Petaluma Poultry is a leader in the organic foods industry.  In this role we are constantly working to improve the laws and regulations that govern organic production.  The company contributes time and resources to groups such as California Alliance with Family Farms, the Organic Trade Association and the Organic Farming Research Foundation.

Social and Economic Equity

At Petaluma Poultry we support farming and business practices that nourish the environment, the community and the individual.  We are active supporters of a variety of local charities, including the performing arts, the Boys & Girls Club and the local food bank.  Above all, we have an abiding respect for the agricultural roots of Sonoma County.  Sustainable, diversified farming is Sonoma County’s future.