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2018 Conference Speaker

Principal | 108 Technologies
Sustainable Enterprise Conference Steering Committee
In his role as the Executive Director of the Sustainable Enterprise Conference Oren Wool coordinates the production of the annual event. He works with local community leaders to provide a program that emphasizes sustainable opportunities for prosperity and resilience in the North Bay. Oren is one of the founders of this annual event and is gratified for the growing awareness of sustainability and support for the conference. Beyond the conference, Oren is a contractor in the natural products industry. Recent clients include organizations focused on food safety, organic agriculture, herbal supplements, fair trade, biodiversity and healthy lifestyles.
Blog | Facebook | Twitter | LinkedIn
President | Friends of Sustainable Tourism International
Pamela Lanier is the author of 20 travel titles and textbooks in 130 editions and the founder of Bed and Breakfasts, Inns, and Guest Houses International (over 8,000 lodging members) and the network. Deeply committed to furthering ecotourism and sustainable travel, Pamela has increased her involvement in ecotourism and sustainable travel, leading presentations at the World Conservation Congress in Honolulu, World Wilderness Congress in Salamanca, Spain, World Travel Market, London, and World Parks Congress, Sydney, amongst one-hundred and thirty conference presentations worldwide. She is a National Geographic Geo Ambassador, is a member of IUCN’s World Commission on Protected Areas (WCPA). She is the co-founder of, a one-stop resource for ecotravel news, lodgings, and more, to help you have fun and travel green! Her latest titles include Marketing Essentials for Independent Lodgings and The Good Company: Sustainability in Hospitality, Tourism, and Wine.
School of Business and Economics | Sonoma State University
Sustainable Enterprise Conference Steering Committee
Robert Girling is a Professor in the School of Business and Economics at Sonoma State University. He received his Ph. D. from Stanford University and has taught and consulted in 20 different countries. He has also taught at the Federal University of Bahia, the Federal University of Minas Gerais in Brazil, the University of the West Indies and American University in Washington D.C. He has consulted with the World Bank, USAID, the United Nations, and the International Center for Research on Women.
Artist and Strategic Visual Facilitator | See Shape
Christine Walker facilitates artful visioning, leadership, culture shift, and strategic planning using visual thinking and narrative tools. She helps people envision, articulate passion, inspire purpose, and create success for their businesses, organizations, and endeavors. An expert in creative process, she works with leadership teams and innovators from Fortune 50 companies, nonprofits, government agencies, and community groups.
Blog | Twitter | LinkedIn
Chairman and Chief Executive Officer | SOMO Living LLC
Brad Baker is the visionary behind Sonoma Mountain Village, an internationally recognized, deeply sustainable, mixed-use community planned to feature 800,000 square feet of commercial space, provide 4,400 jobs along with convenient daily services to the community of 5,000 residents and surrounding neighborhoods.
President | VenturePad
Chris Yalonis is a local, seasoned entrepreneur, market strategy consultant, author and lecturer with 25 years of experience running technology and consulting groups. He is founder and owner of VenturePad, Marin’s newest premier coworking community and entrepreneurship center. VenturePad hosts and supports over 100 mission- driven entrepreneurs, freelancers and non profits. Chris regularly writes, develops educational materials and speaks locally on green management issues as former Chair of the San Rafael Chamber’s Green Committee, co-chair of the Sustainable Enterprise Conference Marin (first SEC to be held in Marin on October 26) and former board member of the Marin Conservation League, Marin’s oldest and most influential environmental advocacy/research group.
Project Director | Sustainable Sonoma
Caitlin Cornwall is the project director for Sustainable Sonoma, an unprecedented collaboration among interest groups to address ongoing challenges to Sonoma Valley’s people, economy, and environment. She also manages the Research Program at Sonoma Ecology Center, where she has worked for 20 years. Caitlin also leads climate adaptation and climate resilience efforts with the North Bay Climate Adaptation Initiative. Caitlin has degrees in biology (BS, UC Berkeley) and botany (MS, Arizona State University).
Executive Director of Graduate and Executive Programs | Sonoma State University School of Business and Economics
John Stayton creates and grows innovative educational programs. He serves as Executive Director of Graduate and Executive Programs in Sonoma State’s School of Business and Economics, where he is responsible for MBA, Executive MBA, Wine MBA and Wine EMBA programs. Prior to joining SSU in 2013, John cofounded and directed the Green MBA and Venture Greenhouse at Dominican University.
Facebook | Twitter | LinkedIn
Northern California Earth Institute | Sociology Dept/Sonoma State University
Dr. Elaine Wellin is an environmental sociologist and Professor Emeritus currently teaching in the Sociology Department, Sonoma State University. She is executive director of the Northern California Earth Institute (NCEI), a Sonoma County affiliate of the Northwest Earth Institute. NCEI organizes local climate discussion and action groups that bridge the ‘say-do’ gap and jumpstart sustainable practices in our lives and in the workplace.
Independent Architecture & Planning Professional | Ibis
Steven Sheldon is an architect, general building contractor and developer who has been making a "green" impact in Sonoma County for the last 30 years. The core principals from which Steven evolves his sustainable and environmentally sound designs include: energy efficiency and conservation of resources; economy of space while creating a sense of spaciousness; utilization of natural light; healthy indoor air quality and the seamless integration of buildings with their surrounding landscape. All of this in pursuit of a nurturing environment to learn, work and live within.
Founder | One Earth Enterprise, LLC
Larry grew up in a farming family in Arkansas that had a strong commitment to land stewardship and conservation. This deeply ingrained value has guided his work and career. In 1986, with funding from Hands Across America, he engaged the city of Little Rock, Arkansas to create a "Strategic Plan to End Hunger and Homelessness in 10 years." The Hunger Project then asked him to lead their People-to-people Initiative, a project to generate the conversation for "Taking care of our own in the United States." This led to working in England and Kenya to implement environmentally sustainable technologies in the industrial development process.
Cate Steane owns Make It Happen Project Services, helping rebuilding homeowners decide whether to rebuild, conclude their insurance claims, find trustworthy building professionals, and navigate the finance and construction process. Cate is a Certified Associate in Project Management®, practiced law for 12 years, managed risk for large nonprofit organizations for 17 years, and is pursuing a specialization in Construction Management.
Blog | Facebook | LinkedIn
President | The Praxis Group
Mark Westwind is a passionate community organizer. He is currently an advisor for Sustainable Contra Costa and President of Earth Team, an East Bay youth organization. Over the last 40 years, he founded/co-founded over a dozen community organizations. Professionally, Mark is a business and technology consultant with over 20 years experience working with start-up entrepreneurs and business incubators. He co-authored "What Makes Silicon Valley Tick?", a highly praised analysis of the Silicon Valley's innovation ecosystem, with the late Dr. Tapan Munroe (former Chief Economist for PG&E). Mark is a Cradle to Cradle Certified™ Catalyst and One Planet Living Integrator. In October 2016, Mark produced the first Sustainable Enterprise Conference in Contra Costa County.
Principal | Regenesis
Sustainable Enterprise Conference Adviser
Raymond Lucchesi RA, LEED AP is a Principal at Regenesis, whose work is partnering people and their place to regenerate ecosystems and the human spirit. Ray has 40 years of experience in the built environment as an architect and planner practicing regenerative development, sustainable and integrated design, biomimicry and interpretive planning. As an architect, Ray has been involved in several projects obtaining LEED Certification, including the Springs Preserve and Desert Living Center and Garden, which produced seven LEED Platinum buildings. Ray graduated from Arizona State University with an emphasis in arid-region ecosystems and passive-design. He also planned and led the development of the University of Nevada, Las Vegas School of Architecture, was the Founding Director, and on the faculty for 25 years.
Director | Sonoma County Regional Parks
Sonoma County Regional Parks’ Director, Bert Whitaker, has more than 20 years of experience in public administration and parks and recreation management. He has led Regional Parks' operations and maintenance division for the past decade. In that role, he has been responsible for public access and safety at 56 parks, beaches, campgrounds, and trails encompassing 12,000 acres.
Sustainability Specialist | Jackson Family Wines
Aaron Schreiber-Stainthorp is the Sustainability Specialist at Jackson Family Wines. When not looking for innovative ways to reduce energy, water, waste and carbon emissions, you can find Aaron riding his bike around Sonoma County, or backpacking around Northern California. Aaron has a background in energy efficiency, sustainability strategy and project implementation. He has an MS in Sustainability Management from the Kogod School of Business at American University, a BS in Environmental Studies at Northland College and is LEED GA accredited. In his professional career he has focused on energy efficiency, water conservation, wastewater treatment, behavior change, environmental education, designing sustainability initiatives, employee engagement, waste reduction and process improvement.
Director of Sustainability | Straus Family Creamery
Joseph has been the the Sustainability Director at Straus Family Creamery since 2016. He has an MBA in sustainable management and an MA in International Environmental Policy. He has worked in variety of fields including business consulting, climate policy, energy, humanitarian development, and most recently, food and agriculture. Joseph is a firm believer that true sustainability can only be achieved by a network of successful public-private partnerships and that business is the most important actor through which we can achieve a sustainable society.
Founder/Chief Business Development Officer | California Community Lender Inc.
Jeff Kelly is an entrepreneur with a broad background in finance, business, energy management, and sustainable design. His professional career provided extensive exposure to the diverse and numerous challenges that small businesses face in their daily operations, especially when accessing financing and achieving sustainability. Due to his passion for sustainability and social impact, Jeff is one of three founding members at California Community Lender Inc.; a nonprofit lender that’s committed to being a true financial partner to communities and businesses that are underserved or in-need.
Loan Consultant | Nor Cal FDC
Blaine Laney is a highly successful, results-oriented 40-year veteran lender with 34 years in Community Banking. His expertise and experience encompass Commercial Real Estate, Trade Finance, Letters of Credit, SBA, Asset-Based Lending on a Standard, Streamlined and Unsecured Basis, and Commercial Lines of Credit, Equipment and C&I Lending and buying and selling Participation Loans. He recently expanded financing to small/medium-sized businesses utilizing State-guaranteed loans with guarantees up to $2.5 million dollars, to promote C&I Lending and loans to owner-occupied businesses throughout California. Specializing in Health Care, Manufacturing, Hotels, Apartments and Gas Stations.
Founder | Agricultural Acts
Peter Ruddock is a sustainable food advocate and small business consultant, who is working toward creating a more sustainable world, by changing the way we interact with our environment and with each other.
Blog | Facebook | LinkedIn
VP, Residential Mortgage Manager | Exchange Bank
Kevin Smart is the Vice President, Residential Mortgage Manager for Exchange Bank. Kevin and Exchange Bank have been working since last October, creating new loan programs to assist in the rebuilding of our community.
Director of Real Estate Development | Habitat for Humanity of Sonoma County
Jennifer has worked in affordable housing finance and development for over 15 years. She has worked for developers of both residential and commercial real estate. She started her career in affordable housing while working for a low income housing tax credit syndication firm, PNC MultiFamily Capital, a division of PNC Bank. She has also worked as a consultant to municipalities performing asset management and loan underwriting for affordable housing loans. Prior to joining Habitat for Humanity of Sonoma County, she worked for a national developer of multifamily affordable housing projects.