2016 Conference Speaker

Entrepreneur-in-Residence | Dell
Elizabeth Gore is the Entrepreneur-in-Residence at Dell, where Gore drives initiatives that support Dell’s goals around helping small and medium businesses scale and prosper, fueling the expansion of global entrepreneurship, thereby creating jobs that will drive the world economy. Gore is extending Dell’s global advocacy efforts to raise entrepreneurship to the public policy agenda, encouraging policies and practices that support and enable entrepreneurial growth globally. Mrs. Gore resides in Sonoma County with her husband James Gore, a California elected official and has two hilarious children.
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Co-founder | Bioregional One Planet Living
Pooran is a social entrepreneur and green real estate developer. He co-founded environmental organization, Bioregional, which has created an international network of companies and communities adopting the One Planet Living framework. He heads up the One Planet Communities program working with real estate developers around the world to create the world's greenest neighborhoods, which include SOMO,being developed by Codding Enterprises in Sonoma County.
Chairman and Chief Executive Officer | SOMO Living LLC
Brad Baker is the visionary behind Sonoma Mountain Village, an internationally recognized, deeply sustainable, mixed-use community planned to feature 800,000 square feet of commercial space, provide 4,400 jobs along with convenient daily services to the community of 5,000 residents and surrounding neighborhoods.
Dean, School of Business and Economics | Sonoma State University
As Dean of the School of Business and Economics at Sonoma State University, Bill Silver has helped SSU become the educational catalyst for a collaborative thriving North Bay economy. A leadership and strategy expert, Dr. Silver has directed executive education programs for more than 75 client organizations including First Data Corporation, Newmont Mining, Coors Brewing, Kaiser Permanente, Hewlett Packard, and Lockheed Martin. He is an avid martial artist, an enthusiastic explorer of wineries, and a determined trail runner. Silver lives in Santa Rosa where he currently serves on the Boards of Sonoma County Vintners, the Santa Rosa Chamber of Commerce, and the Leukemia & Lymphoma Society.
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Sr. Advisor & Consultant | Social Impact Business, Government and Non-Profits
Maureen is an advisor, thought leader, strategist and consultant to social impact businesses, government initiatives, organizations and foundations in the non-profit and for profit arenas. Prior to becoming an independent consultant, Maureen served for 3 years as the President and CEO of Goodwill SF- Marin- San Mateo, a leading social enterprise transforming people’s lives through the power of work. She serves on the Board of Directors of the Marin Community Foundation, The Agricultural Institute of Marin, The Youth Leadership Institute and the Center for Volunteer and Nonprofit Leadership. In the Fall of 2015, Maureen was named as one the Most Influential Women in Business in the Bay Area.
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Chief Sustainability Officer | City of Palo Alto
Gil Friend is Chief Sustainability Officer of the City of Palo Alto CA, and was founder, chair, and until December 2013 CEO of Natural Logic Inc. He is widely considered one of the founders of the sustainability movement, and was named an inaugural member of the Sustainability Hall of Fame—and one of the 10 most influential sustainability voices in the US.
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Founder | The Sustainable Leadership Institute
Sustainable Enterprise Conference Adviser
Mary O’Connor is the founder of The Institute for Social Entrepreneurship and The Ecstatic Entrepreneur. She is an expert in helping mission-driven businesses achieve revenue goals in a short period of time. A national public speaker, Mary speaks on Client Attraction, Marketing, and Social Entrepreneurship. She is a frequent guest lecturer in the at Sonoma State and holds a masters in Organization Development.
Market/Economic Strategy and Strategic Foresight | Consultant
Tracey advises business and public leaders on technology-driven economic change. Better understanding how markets, the economy, technology and personal preferences are transforming offers a glimpse into potential paths to success in the future. Topics of expertise include: the on-demand economy, innovation hubs and cross-border partnerships, new tech-enabled business models, structural economic change, the digital economy, energy transition, novel application of technology in the developing world, and regional economic strategy. Combining well-honed analytical skills, creativity and contextual understanding, Tracey’s work yields new understanding about persistent issues and emerging opportunities.
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Ecological Handprints | http://www.ecologicalhandprints.org
Rocky Rohwedder, Ph.D. is Professor Emeritus and former Chair of the Department of Environmental Studies and Planning at Sonoma State University, located in northern California. In the past few years Dr. Rohwedder has taught and researched in over forty countries all over the world. For more than thirty years he has been a university professor of environmental science as well as an international consultant and keynote speaker.
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School of Business and Economics | Sonoma State University
Sustainable Enterprise Conference Steering Committee
Robert Girling is a Professor in the School of Business and Economics at Sonoma State University. He received his Ph. D. from Stanford University and has taught and consulted in 20 different countries. He has also taught at the Federal University of Bahia, the Federal University of Minas Gerais in Brazil, the University of the West Indies and American University in Washington D.C. He has consulted with the World Bank, USAID, the United Nations, and the International Center for Research on Women.
CEO / Chariman of the Gourd | Guayaki
Chris got his BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayaki and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success.
Chief Executive Officer | Sonoma Clean Power
Mr. Geof Syphers is the Chief Executive Officer of Sonoma Clean Power, a position he has held since the program’s inception in 2013. Under his leadership, SCP now serves 450,000 people throughout Sonoma County with cleaner power at competitive rates. Prior to his current position, Mr. Syphers worked for 20 years as an energy consultant to utilities, public agencies and private companies. His work has spanned micro grid design, zero-carbon community design and energy efficiency program implementation. He served as the Chief Sustainability Officer for Codding Enterprises and was the founding Director of DNV’s Green Building Group.
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Professor of Business | Sonoma State University
Armand Gilinsky, Jr. is Korbel Professor of Wine Business at Sonoma State University, where he has taught Strategy and Entrepreneurship since 1998. In past years he has served as Director of SSU’s Entrepreneurship Center, Wine Business Program, and Small Business Institute. He has lectured on wine business strategy and entrepreneurship to doctoral students and faculty at the Italian Universities of Florence, Siena, and Macerata. He has also worked as part of a study team to create a global marketing strategy for the Georgian national wine industry, a project funded by the World Bank.
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Founder & CEO | Straus Family Creamery
Albert Straus, Founder & CEO of Straus Family Creamery, is an advocate for organic, non-GMO dairy production, environmental stewardship, and family farms. The Straus dairy became the first certified organic dairy west of the Mississippi River, which has led the way for many other dairy farms in California to follow suit and convert to organic. Straus Family Creamery, which Albert Straus founded in 1994, was the first 100% certified organic creamery in the United States. Its mission is to help sustain family farms in Marin and Sonoma Counties by providing high quality, minimally processed organic dairy products, and to support family farming and revitalize rural communities everywhere through advocacy and education.
Artist and Strategic Visual Facilitator | See Shape
Christine Walker facilitates artful visioning, leadership, culture shift, and strategic planning using visual thinking and narrative tools. She helps people envision, articulate passion, inspire purpose, and create success for their businesses, organizations, and endeavors. An expert in creative process, she works with leadership teams and innovators from Fortune 50 companies, nonprofits, government agencies, and community groups.
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Partner | Lift Economy
Ryan Honeyman is an impact consultant and author of The B Corp Handbook: How to Use Business as a Force for Good (Berrett-Koehler Publishers, October 2014). Ryan helps companies like Ben & Jerry’s, King Arthur Flour, Method, Klean Kanteen, and Nutiva grow their business while enhancing their social and environmental performance. Ryan holds a B.A. from the University of California, Santa Cruz and a M.Sc. from the London School of Economics and Political Science.
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Founder and Chief Herding Officer | Holistic Ag
A broadcast communications professional based in Marin County, Aaron spent half of the last decade researching and documenting the leadership of ecological agriculture including Elaine Ingham, Joel Salatin, Wes Jackson and Allan Savory. In 2012 he created Holistic Ag, a revolutionary new business model that harmonizes livestock agriculture with conservation ecology, currently based at Pepperwood Preserve in Sonoma County.
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Founder/CEO | Altruvistas
Malía Everette, CEO of Altruvistas promotes in-depth experiential education and socially responsible travel as an alternative to the type of "sun and fun" tourism that often results in cultural homogenization and does little to benefit local communities and host economies. After two decades in the industry, in 2013, she founded Altruvistas,as a tour company and foundation to promote transformational philanthropy and social responsibility in the travel industry.
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Community Director | The Farmers Guild
From Community Garden in Brooklyn, NY to Cattle Ranch in Valley Ford, CA, Evan has spent the last few years emerged in the local food and farming movement--whether raising chickens or working to convene his fellow farmers around important issues. He now organizes the Farmers Guild, a growing network of agricultural communities around California that come together to share resources, information, and what it means to farm.
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President | VenturePad
Chris Yalonis is a local, seasoned entrepreneur, market strategy consultant, author and lecturer with 25 years of experience running technology and consulting groups. He is founder and owner of VenturePad, Marin’s newest premier coworking community and entrepreneurship center. VenturePad hosts and supports over 100 mission- driven entrepreneurs, freelancers and non profits. Chris regularly writes, develops educational materials and speaks locally on green management issues as former Chair of the San Rafael Chamber’s Green Committee, co-chair of the Sustainable Enterprise Conference Marin (first SEC to be held in Marin on October 26) and former board member of the Marin Conservation League, Marin’s oldest and most influential environmental advocacy/research group.
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Director of Sustainability | Jackson Family Wines
Julien Gervreau is a Sonoma County, California native who has been involved in all aspects of the wine industry, from production and operations to marketing and sales. In his role as Director of Sustainability at Jackson Family Wines, Julien sets strategy for and oversees the day-to-day operation of JFW’s Sustainability Department, with focus areas that include water and energy efficiency, onsite renewable energy generation, GHG emissions reductions, and waste diversion. He is also responsible for communicating JFW’s commitment to sustainability in the marketplace through sales and distribution channels, as well as activating employee engagement.
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President/CEO | Sonoma County Tourism
President/CEO of Sonoma County Tourism Kenneth J. Fischang, Certified Hospitality Marketing Executive, Certified Meeting Professional and Certified Tourism Ambassador, believes the success of the hospitality industry can be boiled down to this: The power of many in one. That philosophy drives his leadership within Sonoma County Tourism, the hospitality industry, and local communities within Sonoma County. A strong example of the power of many in one is seen within the three organizations that share an office. Ken, Karissa Kruse, President of Sonoma County Winegrape Commission, and Jean Sessions, Interim Executive Director of Sonoma County Vintners, work together to create a consistent message that this region is a premier overnight wine and food destination with unique and diverse experiences.
CEO and Value Creation Coach | Agile Accounting and Management
Sustainable Enterprise Conference Adviser
Jahn Ballard has worked with performance management software, leadership development, and facilitating collaborative culture for 30+ years. Jahn supports CEOs, Finance Professionals and staff to co-create work environments in which everyone can give their gifts. He has re-imagined and re-designed what is possible for accounting and human resources by creating rapid means for all staff to be unanimous about their business model and direction. He has implemented in over 40 enterprises with 7 published case studies. 3rd Party independent validation shows over a million dollars average implementation impacts.
Executive Director | Global Student Embassy
As Executive Director of Global Student Embassy, Lucas is an optimist, activist and social entrepreneur who believes in problem solving based education. With support from GSE's team Lucas works to develop community leaders through action oriented environmental education.
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Founder & CEO | TekTailor, Inc. / Sonoma-USA
Steffen Kuehr is Founder and CEO of Santa Rosa based TekTailor, Inc., a Benefit Corporation dedicated to creating sustainable textile and apparel manufacturing jobs in Sonoma County. Under the new consumer brand "Sonoma-USA" TekTailor creates unique and purposeful products from materials diverted from local landfills.
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Assistant Professor | Sonoma State University, Dept. of Environmental Studies and Planning
Dr. Daniel Soto teaches courses in electrical energy management at Sonoma State University Daniel earned his Ph.D. in Applied Physics at Stanford University, M.S. in Physics from San Francisco State University and B.S. in Electrical Engineering from Stanford University. Prior to his return to academia, Daniel worked as an engineer at two startup companies creating optical micromechanical devices for laser displays and optical communications and a postdoctoral fellowship at The Earth Institute working on solar micro-grids in Mali and Uganda.
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Founding Executive Director | Bay Area Green Tours (BAGT)
Marissa LaMagna began Bay Area Green Tours (BAGT), in Berkeley, California in 2008, initially as a project of The San Francisco Green Festival. It has grown into an educational organization showcasing local green models focused on creating a positive and sustainable future. Her passion for teaching morphed into Bay Area field trips for people of all ages from around the world.
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Organizational Development Manager | World Centric
Janae Lloyd is the Organizational Development Manager for World Centric, a social enterprise that exists to serve people and the planet. Prior to World Centric, she worked for many years in membership and marketing for food co-ops. Janae is passionate about equipping people and organizations with the tools they need to thrive.
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Co-managing Member | Sustaining Technologies and GoLocal Coop
Sustainable Enterprise Conference Adviser
Terry Garrett has been the co-managing member of Sonoma County GO LOCAL and Sustaining Technologies since 2009. He also serves as a member of the Sonoma County Food System Alliance and as a board member of Sonoma County Economic Development Board and also on its Cannabis Task Force. Prior to his work in local economic development, he published local newsweekly newspapers and magazines, and developed marketing programs for local retailers and restaurants. Currently he is co-publisher of the local food industry magazine, Made Local. Later this fall he with Sustaining Technologies will be launching CRED Magazine and CREDx, an online community exchange for the cannabis sector.
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Operations Manager | Clear Blue Commercial
Lilly has spent the last five years as the office manager, property administrator, assistant property manager, operations manager and agent for CBRE, Green Key Commercial and now, Clear Blue Commercial. Lilly is active in the water conservation movement through commercial turf conversions. Along with the support of an enthusiastic team of partners, Lilly has successfully coordinated four lawn transformation projects within Redwood Business Park totaling approximately 94,000 ± SF, saving 2,350,000 gallons of water annually by the end of 2015. Lilly is a 2015 Fellow of the Leadership Institute for the Ecology and the Economy’s Leadership for a Sustainable Future program.
Building Biologist | Healthy Building Science, Inc.
After studying environmental science and business, Alex worked for green building pioneers in Austin, TX and Portland, OR. In 2009 Alex moved to the SF Bay area and started a business that would bridge the gap between environmental science and building science. Alex is founder and President of Healthy Building Science, a CA Benefit Corporation and Certified B Corp.
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Manager, Sales & Marketing | Gourmet Mushrooms Inc/Mycopia Mushrooms
Justin grew up in Sonoma County and attended Sonoma State University where he studied both International and Wine Business. He worked in the wine industry for a handful of years before becoming interested in foraging and left wine for the fascinating world of fungi where he joined the sales team at Gourmet Mushrooms in Sebastopol, CA. Justin has since taken the lead of the sales department and strives to spread awareness of the incredible and wide ranging benefits and potential of the fungal kingdom.
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Sustainability Manager | Straus Family Creamery
Alexandra Fox is the Sustainability Manager at Straus Family Creamery and a board member of the Leadership Institute for Ecology and the Economy. She has an MBA in Sustainable Enterprise from Dominican University of California and a B.A. in Environmental Economics and Sustainable Agriculture from UC Santa Cruz. She has consulted and worked for a variety of food related businesses from start-ups to non-profits, working with them on business strategy, operations, and sustainability.
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Executive Director | Sonoma County Growers Alliance
Tawnie Logan is the Executive Director of the Sonoma County Growers Alliance, helping cultivators and industry professionals understand their rights and responsibilities with respect to changes in California law. For 15 years, she has advocated for organic and sustainable agricultural practices within the cannabis industry and is committed to expanding education and implementation of best management practices for the environment and end user. Tawnie is a strong champion and community liaison for cultivators, cannabis operators, patients and the environment. Learn more about SCGA at www.scgalliance.com
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Founder/Executive Director | Praxis Peace Institute
Georgia Kelly is the founder and director of Praxis Peace Institute, a non-profit peace education organization. She developed and leads annual seminars at the Mondragón Cooperatives in Spain and has written numerous articles about cooperatives. She also teaches workshops in conflict resolution. Her previous career was as a musician: harpist, composer, and recording artist.
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Executive Director of Graduate and Executive Programs | Sonoma State University School of Business and Economics
John Stayton creates and grows innovative educational programs. He serves as Executive Director of Graduate and Executive Programs in Sonoma State’s School of Business and Economics, where he is responsible for MBA, Executive MBA, Wine MBA and Wine EMBA programs. Prior to joining SSU in 2013, John cofounded and directed the Green MBA and Venture Greenhouse at Dominican University.
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Schools of Sustainability - Project SOS | Schools of Sustainability
Marika has a MA in Sustainable Development from St Andrews University in Scotland. She is the Programs Director for Schools of Sustainability, a project that runs student filmmaking/sustainability workshops and is making a movie about the future of education. She also consults as a Curriculum Developer at Westminster Woods Environmental Conference Center and is the Sustainability Advisor at Taylor Maid Farms.
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Activist in Residence | Center for Community Engagement at Sonoma State
My name is Claudia Sisomphou and I am a junior at Sonoma State University. I am an Environmental Studies and Planning Major with a concentration in Planning, and a Computer Science Minor. I am the Activist in Residence for our Center for Community Engagement and the Senator of Sustainability for our AS Student Government. I am particularly passionate about teaching environmental consciousness and learning how to use behavioral instincts, art, and social norms to aid us in this movement towards sustainability.
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Northern California Earth Institute | Sociology Dept/Sonoma State University
Dr. Elaine Wellin is an environmental sociologist and Professor Emeritus currently teaching in the Sociology Department, Sonoma State University. She is executive director of the Northern California Earth Institute (NCEI), a Sonoma County affiliate of the Northwest Earth Institute. NCEI organizes local climate discussion and action groups that bridge the ‘say-do’ gap and jumpstart sustainable practices in our lives and in the workplace.
President and CEO | Wright Engineered Plastics
Wright Engineered Plastics provides custom injection molding and contract manufacturing services to medical, telecommunications and industrial equipment OEMs. Under Barbara’s leadership Wright became the first manufacturer to receive certification of Environmental Excellence by the Bay Area Green Business Program. The company also received a Best Practices Award from Sonoma’s Business Environmental Alliance. Ms. Roberts is an industry authority on bringing manufacturing back to the USA from Asia.
Professor Emerita | Sonoma State University
SSU Professor Emerita Rashmi Singh, and United Nations Association Sonoma County Chapter co-President (with Prof. Elaine Wellin), is an immigrant from India. After living decades in the Bay Area, she is truly bi-cultural. She provides the global purpose of (the universal) UN Climate Change Goals, and the local work that is needed, to save our planet for all.
Hydrogeologist | Sonoma County Water Agency
Mr. Trotta is a hydrogeologist for the Sonoma County Water Agency. The primary focus of his work involves leading feasibility studies for enhanced groundwater recharge projects and managing groundwater monitoring programs and technical studies in support of collaborative groundwater management activities. His role also includes investigating the interaction and exchange of surface water and groundwater associated with the Water Agency’s riverbank filtration system along the Russian River. He is a California Professional Geologist and Certified Hydrogeologist and received his Bachelor of Science degree in Geology with an emphasis in Hydrologic Science from the University of California at Davis.
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Herdess | Holistic Ag
Ariel Greenwood is a young agrarian who has been working in sustainable agriculture since 2006. Over time, she began to see the connection between healthy grasslands, good soil, and a livable planet, so she transitioned from vegetable production to animal agriculture in 2014. Since then, she's been grazing cattle with Holistic Ag, a regenerative ranching company that partners with conservation-oriented landbases to maintain and restore their grasslands through planned grazing.
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Bilingual Health Educator | Northern California Center for Well-Being
Michelle Escobar-McGarry has been with the Northern California Center for Well-Being for ten years as a Tobacco Educator and Project Lead for programs funded by the California Tobacco Control Program. Michelle coordinates the Smoke-Free Babies Program of Sonoma County and acts as the current Chairperson for the Coalition for a Tobacco Free Sonoma County. Michelle has worked in the addiction field for over 10 years and as a certified American Lung Association Cessation Specialist. She also has taught workshops on Healthy Homes, an indoor air quality program . Her commitment to a tobacco free Sonoma County makes her an invaluable member of the prevention community.
Independent Architecture & Planning Professional | Ibis
Steven Sheldon is an architect, general building contractor and developer who has been making a "green" impact in Sonoma County for the last 30 years. The core principals from which Steven evolves his sustainable and environmentally sound designs include: energy efficiency and conservation of resources; economy of space while creating a sense of spaciousness; utilization of natural light; healthy indoor air quality and the seamless integration of buildings with their surrounding landscape. All of this in pursuit of a nurturing environment to learn, work and live within.
Sustainability Coach | REV Sustainability
Sharmila Singh is a sustainability consultant and educator with expertise in business development, sustainable product design and social entrepreneurship. She is currently a Sustainability Coach for REV, facilitating peer learning cohorts of Bay Area businesses with the end result of developing actionable sustainability plans. Sharmila serves on the board for Bay Area Green Tours, a non-profit providing sustainability education to youth and professionals by introducing them to local organizations with innovative solutions. She is also on the board for Youth SEED, an Oakland non-profit supporting young innovators who traditionally face barriers to economic opportunities in developing community-led social enterprises.
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Strategic Planning Manager | Lagunitas Brewing Company
Eppa began his career in management consulting working for Bain and Company after studying Mechanical Engineering at Vanderbilt University. After years of homebrewing and obsessing over craft beer, he was able to merge his personal and professional interests by landing his dream job as Strategic Planning Manager for Lagunitas Brewing Company focusing on sustainability and operations strategy.
Co-Founder | Transitioning Life Challenges
Larry grew up in a farming family in Arkansas that had a strong commitment to land stewardship and conservation. This deeply ingrained value has guided his work and career. In 1986, with funding from Hands Across America, he engaged the city of Little Rock, Arkansas to create a "Strategic Plan to End Hunger and Homelessness in 10 years." The Hunger Project then asked him to lead their People-to-people Initiative, a project to generate the conversation for "Taking care of our own in the United States." This led to working in England and Kenya to implement environmentally sustainable technologies in the industrial development process.
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VP of Sales & Marketing | Cambrian Innovation Inc
Mr. Baji Gobburi is an industrial water executive with extensive experience in the field. Drawing on his two decades of leadership roles in the water and clean energy industries, Baji accelerates Cambrian’s robust customer pipeline and leads business development globally. Previously, Baji directed business and product development at Energy Recovery Inc. (ERI) and held various global management positions at General Electric (GE) Water & Process Technologies. Baji earned his MBA from Chicago’s Booth School of Business, an M.S. in Hazardous Waste Management from Wayne State University, and his civil engineering degree from Osmania University in India.
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Professor | University of Michigan
Thomas Princen is the author of The Logic of Sufficiency (2005), Treading Softly: Paths to Ecological Order (2010) and co-editor of Confronting Consumption (2002), The Localization Reader: Adapting to the Coming Downshift (2012) and Ending the Fossil Fuel Era (2015) all published by MIT Press. He teaches social and ecological sustainability at the University of Michigan with recent fellowships at the universities of Munich and Muenster.
Professor School of Business and Economics | Sonoma State University
Adele Santana is on the faculty of the School of Business and Economics, SSU. She received her PhD. in Business Environment, Ethics, and Public Policy from the University of Pittsburgh Katz Graduate School. Her work experience as a consultant includes multinational companies such as Unilever, Coca-Cola, Philip Morris International, and British American Tobacco, and Brazilian firms, small and large, in diverse industries.
Program Director | Zero Waste USA
Ms. Sinnott is the owner of Micro Services Plus (MS+), an environmental consultancy committed to the principles of sustainability. Established in 1983, MS+ specializes in innovative, cutting edge projects designed to serve as models for others. MS+ also provides research, data management, programming and project services to US and European agencies including USEPA, City of San Francisco, StopWaste.Org, WASTE (Holland), UN Habitat (Kenya) and USAID (Bulgaria) as well as other consulting firms.
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Professor of Biology | Sonoma State University
Michael's research group in the Department of Biology at Sonoma State University studies a diverse array of environmental microbes with respect to their associations with plants and wastewater-treatment applications. Currently they are working with the Biological Systems Unit at the Okinawa Institute of Science and Technology to develop sustainable systems for concomitant bioremediation and bioenergy production.
Assistant Director | Sonoma County Department of Human Services
Oscar works for the Sonoma County Department of Human Services. Prior to joining the County, Oscar served as the Executive Director of the Community Action Partnership of Sonoma County, one of the largest community benefit organizations in Northern California. Oscar has dedicated himself to establishing strong and positive ties between the county's low wealth neighborhoods, public entities and the business community in order to raise awareness about the growing education, health and income disparities that exist in our communities. He is equally committed to finding solutions that get at the root cause of poverty.
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Assistant Professor, Department of Sociology | Humboldt State University
Tony Silvaggio is an environmental sociologist at Humboldt State University where he teaches courses on community organizing, ecological sustainability and environmental justice. His current research focuses on the ecological impacts of cannabis agriculture and has been featured in the New York Times, The Atlantic, Rolling Stone, Al Jazeera, and The Nation. Tony is a founding faculty member of the Humboldt State Institute for Interdisciplinary Marijuana Research, and a senior researcher at the Center for the Study of Cannabis and Social Policy.
Chief Executive Officer & Co-Founder | PulpWorks, Inc.
PulpWorks is the capstone in a 35-year career in supply chain management for Paul. Earlier, he held leadership positions in procurement, manufacturing, and logistics in ventures ranging from start-up to Fortune 100. In 2008, Paul founded and continues to lead the San Francisco Bay Area Green Supply Chain Forum – the first such assembly of supply chain executives anywhere. He has authored many papers and presentations on supply chain sustainability and currently lectures on this timely topic in the MBA Program at San Francisco State University and Golden Gate University. He is an Industrial Engineering graduate of the New Jersey Institute of Technology and holds a Ph.D. in Mathematics from Boston University.
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President and Co-Founder | ReSynergi
Brian is President and Co-Founder of Resynergi, a leader in plastic recovery technology. A graduate of Stanford Mechanical Engineering and UCLA Business School, he has over 25 years of experience bringing advanced technologies to market. Most recently, as Vice President of Sales and Marketing at TriAccess Technologies, he grew the semiconductor business from initial startup phase to international leader in video delivery. Brian has domain expertise in CATV system networking, access networks, video semiconductors, and telemedicine. Brian has served on the board of directors of Organic Athlete, Graton Day Labor Center, Global Offsite Care Telemedicine, and Rotary of Sebastopol Sunrise.
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Consultant | Environment and Government
Ernie Carpenter received his BA from San Francisco State and Master of Social Work at Berkeley in 1969. Ernie has lived in Sonoma County since 1969. He is a psychiatric social worker and an original Social Advocates for Youth staff. Ernie served on the Sonoma County Board of Supervisors 1981-1997 representing the West Sonoma County. He is a former Coastal Commissioner, Planning Commissioner, Supervisor and current muckraker. He has an ongoing interest in progressive drug policies and government and currently works as a consultant on environment and government.
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Business Manager / Financial Secretary | International Brotherhood of Electrical Workers Local 551
Mr. Jack A. Buckhorn earned an Associate of Science degree from Santa Rosa Junior College. He currently serves as the Business Manager and Financial Secretary for the International Brotherhood of Electrical Workers Local Union 551. Mr. Buckhorn is also the President and Interim Executive Director of the North Bay Central Labor Council, AFL-CIO.
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Founding Director | Lilypad Homes
Rachel Ginis is a LEED accredited designer and general contractor in California concentrated her efforts to create more sustainable housing practices, responding to changing social patterns, climate change, and resource limitations. She has distinguished herself as an effective advocate for sustainability issues at the local, state and federal level. Rachel’s most recent endeavor is starting Lilypad Homes, a nonprofit organization that facilitates the development of second units and is working to pass AB-2406 to create more affordable infill housing.
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Executive Director | Conservation Action
Denny grew up in the coal country of Pennsylvania and is a lifelong naturalist and hiker. He earned a Life Sciences degree from Penn State University, then worked in an environmental engineering lab. He moved to Sonoma County and immediately fell in love with the coast and redwoods. Denny was recently awarded the Environmentalist of the Year award from the Sonoma County Conservation Council and Redwood Chapter of the Sierra Club. Denny is the current Executive Director of Sonoma County Conservation Action and is a resident of Sebastopol, CA.
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Co-Founder and Chief Sustainability Officer | PulpWorks, Inc.
Elena has a background in Green Architecture and Design, Sustainability and Social Corporate Responsibility. Born in Vicenza, Italy, she has practiced for 20 years in the USA and internationally, including Hong Kong and Italy, managing projects of diverse complexity and scale and cultivating strong relationships with clients, consultants and general contractors. Elena has a M.A. from the Istituto Universitario diArchitettura di Venezia, Italy.
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Vice Mayor | City of Rohnert Park
Jake Mackenzie has served over 20 years on the Rohnert Park City Council and has been Mayor four times. He chairs and serves on regional water, transportation, open space, sustainable growth and climate protection bodies.
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