2012 Conference Speaker

California State Assemblymember | 6th Assembly District
Elected to the Assembly in November 2006, Assembly Member Jared Huffman has quickly earned respect as a legislator who tackles complex public policy challenges, works tirelessly, and gets results – often by forging consensus on seemingly intractable issues. In his first two years, Huffman was among the state’s most prolific lawmakers, passing 28 pieces of legislation.
Professor and Chair of Economics | Sonoma State University
Robert Eyler is Professor and Chair of Economics at Sonoma State University. He is the director of the Center for Regional Economic Analysis at Sonoma State University and has worked on multiple regional studies for Sonoma, Napa, Marin, and Mendocino counties. Dr. Eyler also currently acts as the interim CEO of the Marin Economic Forum.
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Economist | Union of Concerned Scientists
Jasmin Ansar is an economist with the Climate program at the Union of Concerned Scientists. The focus of her work is designing and advocating for effective global warming policies with particular emphasis on proposals currently being reviewed in California and as part of the Western Climate Initiative. Dr. Ansarspent the next twenty years as an Economist and Strategic Planner in the Energy sector working on regulatory reform initiatives, energy efficiency and environmental policy. She is also a visiting Professor at the Lorry I. Lokey Graduate School of Business, Mills College, Oakland.
President and CEO | Presidio Graduate School
A renowned social entrepreneur, educator and attorney, Bill is the President and CEO of the Presidio Graduate School, where he is also the Richard M. Gray Fellow in Sustainability Practice. Among the world’s first and leading sustainability graduate schools, Presidio offers MBA, MPA, Dual Degree and Executive Certificate programs in Sustainable Management. Bill’s work covers an expansive terrain, from sustainable business to social innovation, urban planning to economic development, green design to global warming. He's lectured and consulted around the world on the ideas and innovations guiding us to a just and prosperous future.
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District Supervisor | Sonoma County 5rd District
Supervisor Efren Carrillo is currently serving as Chair of the Sonoma County Board of Supervisors. Active in water and climate protection issues, Efren has lobbied for Sonoma County in Washington and worked locally on the Water Advisory Committee encouraging conservation policy. He serves on the California State Association of Counties (CSAC) as Chair of the Housing, Land Use, and Transportation Committee, and is appointed to the Department of Fish and Game’s Fisheries Restoration Grant Peer Review Committee.
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Interim Dean of the Faculty | Presidio Graduate School
Sustainable Enterprise Conference Adviser
Ed Quevedo is the Interim Dean of the Faculty at Presidio Graduate School. He joined the Faculty at Presidio in January 2011, to teach the MBA Program Integrative Capstone Course. He was appointed Interim Dean in October 2011. In addition to his other duties at Presidio, Ed is the lead faculty in the Masters of Public Administration Capstone Course, and teaches the course in International Entrepreneurship. Ed also holds appointments as Senior Counsel and Chair of the Sustainability Practice within Katovich & Kassan LLP in Oakland, and Director, Sustainability and Innovation Services, within Cutting Edge Capital, also in Oakland.
Deputy Chief Engineer | Sonoma County Water Agency
Cordel Stillman is the Deputy Chief Engineer of the Sonoma County Water Agency. Cordel graduated from San Jose State University with a BS degree in Civil Engineering. He has over 24 years of experience in the public sector in planning, design and construction management. His responsibilities include the development and management of all infrastructure and renewable energy projects and program. Under his guidance, Sonoma County Water Agency has nearly achieved its goal of “Carbon Free Water by 2015” through a combination of energy conservation measures and renewable energy development.
District Supervisor | Sonoma County 4th District
Mike is a third generation Sonoma County resident. His family farmed prunes and grapes in the Alexander Valley for nearly a half century. Mike attended the Santa Rosa Junior College, graduated from Sonoma State University and received his masters from the University of San Francisco. Elected to the Healdsburg City Council in 2004, Mike was the City of Healdsburg’s youngest Mayor and was instrumental in creating one of the most successful local economies and stable municipal budgets in our region.
President & General Manager | Infineon Raceway
Steve Page joined Infineon Raceway as President and General Manager in 1991 after 11 years working in marketing and special events for baseball’s Oakland Athletics where, among other responsibilities, he served as coordinator for the 1987 MLB All-Star Game. Before entering the sports arena, he spent several years on Capitol Hill as press secretary for U.S. Congressman Leon Panetta. He is a graduate of the University of California at Berkeley. Page was the principal advocate for Infineon Raceway’s $100 million modernization project, which has transformed the facility into one of the premier motor racing venues in the country.
Dean, School of Business and Economics | Sonoma State University
As Dean of the School of Business and Economics at Sonoma State University, Bill Silver has helped SSU become the educational catalyst for a collaborative thriving North Bay economy. A leadership and strategy expert, Dr. Silver has directed executive education programs for more than 75 client organizations including First Data Corporation, Newmont Mining, Coors Brewing, Kaiser Permanente, Hewlett Packard, and Lockheed Martin. He is an avid martial artist, an enthusiastic explorer of wineries, and a determined trail runner. Silver lives in Santa Rosa where he currently serves on the Boards of Sonoma County Vintners, the Santa Rosa Chamber of Commerce, and the Leukemia & Lymphoma Society.
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Partner | CircadiaOne
Green MBA Alumnus
Green MBA Faculty
Susan is an experienced sustainability consultant and teaches about the latest sustainable business practices in the Green MBA at Dominican University of California. She is founder of Sustainable Progress Consulting and partner in a new consulting firm, CircadiaOne, devoted to guiding enterprise change to sustainability. She was an engineer and manager at HP and Agilent Technologies for 20 years.
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Mayor | Town of Windsor
Debora Fudge is the current Mayor of Windsor. She was elected in 1996, and is one of the key Town Council members responsible for the transformation of Windsor from a suburban sprawl development pattern to a transit oriented development pattern. Deb served as Chair of the Sonoma Marin Area Rail Transit (SMART) during 2010, and has served on the SMART Board of Directors for 7 years. She has also worked closely with the Climate Protection Campaign since it's beginnings in 2001. Deb is a new Board member for the US Green Building Council, Redwood Empire Chapter, and is a LEED Accredited Professional.
Faculty in Culinary Management | Art Institute of California
Sustainable Enterprise Conference Master of Ceremonies
Leadership Institute Fellow
Ryn Longmaid is a faculty member in the Culinary Management Program at the Art Institute of California, San Francisco and a teaching team member in Strategy and Managerial Marketing at Presidio Graduate School. She is a former member of the Sustainable Enterprise Conference advisory board and a fellow and former board member of the Leadership Institute for Ecology and the Economy. Ryn holds an MBA in Sustainable Business Management from Presidio Graduate School and lives in West Sonoma County with her husband and their two daughters.
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Partner | CircadiaOne
Sustainable Enterprise Conference Adviser
Leadership Institute Fellow
Genevieve Taylor is Vice President at Global Genesis (www.ggenesis.com ), an organizational development consulting firm based in Sonoma County, CA where she is a trainer and facilitator. She is also a partner at CircadiaOne, a change management firm dedicated to guiding enterprises towards sustainability (www.circadiaone.com). As a volunteer and social entrepreneur, she co-founded the annual Sustainable Enterprise Conference. She is proud to be a fellow of both Leadership Santa Rosa (Class XXI) and the Leadership Institute of Ecology & The Economy (2008).
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Energy & Building Performance Modeling Manager | Guttmann & Blaevoet
A specialist in his field, Ted has provided energy analysis for a wide range of occupancies such as office, retail, industrial, hospital, laboratory, and industrial facilities. He is currently a part-time lecturer at Sonoma State University teaching “ENSP 437 Computer aided applications in Energy Management & Design” and the “ENSP 430 Energy Forum”. With a diverse background in construction, project management, energy efficiency applications, and sustainability, Ted understands key success factors to integrated building design.
Founder | The Sustainable Leadership Institute
Sustainable Enterprise Conference Adviser
Mary O’Connor is the founder of The Institute for Social Entrepreneurship and The Ecstatic Entrepreneur. She is an expert in helping mission-driven businesses achieve revenue goals in a short period of time. A national public speaker, Mary speaks on Client Attraction, Marketing, and Social Entrepreneurship. She is a frequent guest lecturer in the at Sonoma State and holds a masters in Organization Development.
Partner | Hanson Bridgett LLP.
Jonathan S. Storper is a partner and chairs the Sustainable Business Practice Group at the law firm of Hanson Bridgett LLP, the founding B corp law firm. He was the co-chair of the legal working group that drafted and advocated for the law creating the benefit corporation in California which became effective in 2012. Mr. Storper is the recipient of a number of awards including being named a 2012 California Lawyer Attorney of the Year and California Super Lawyer.
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President & CEO | Whole Health Marketing
Sustainable Enterprise Conference Adviser
Green MBA Alumnus
Green MBA Faculty
Nils-Michael is currently President and CEO of Whole Health Marketing, a marketing consultancy for triple-bottom line brands. Clients include Numi Organic Tea, Woodstock Farms, Zulka, Lisa’s Organics, and Good Earth Natural Foods. He received a greenMBA from Dominican University of California, which focuses on the total enterprise and its requirement to adopt sustainable business practices. Prior to that he received a Bachelor of Science degree in Marketing (Advertising minor) from San Francisco State University.
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Market/Economic Strategy and Strategic Foresight | Consultant
Tracey advises business and public leaders on technology-driven economic change. Better understanding how markets, the economy, technology and personal preferences are transforming offers a glimpse into potential paths to success in the future. Topics of expertise include: the on-demand economy, innovation hubs and cross-border partnerships, new tech-enabled business models, structural economic change, the digital economy, energy transition, novel application of technology in the developing world, and regional economic strategy. Combining well-honed analytical skills, creativity and contextual understanding, Tracey’s work yields new understanding about persistent issues and emerging opportunities.
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School of Business and Economics | Sonoma State University
Sustainable Enterprise Conference Steering Committee
Robert Girling is a Professor in the School of Business and Economics at Sonoma State University. He received his Ph. D. from Stanford University and has taught and consulted in 20 different countries. He has also taught at the Federal University of Bahia, the Federal University of Minas Gerais in Brazil, the University of the West Indies and American University in Washington D.C. He has consulted with the World Bank, USAID, the United Nations, and the International Center for Research on Women.
CEO / Chariman of the Gourd | Guayaki
Chris got his BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayaki and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success.
Sustainable Technology Program at Mendocino College | Mendocino College/Consultant
Orion developed and now coordinates the Sustainable Technology program at Mendocino College where he also teaches business, sustainability, and clean technology courses. Previously he served as the Director of Collaboration and Outreach at the Solar Living Institute. Orion holds a BA in Environmental Studies from Oberlin College, is a graduate of the International Honors Program in Global Ecology, and holds an MBA in Sustainable Enterprise from Dominican University of California.
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VP of Communications | Community First Credit Union
David is VP of Communications at Community First Credit Union, a 13,500-Member Sonoma County-based financial cooperative. He has worked in financial services for 28 years. David’s passion is helping local “yutes” better understand finances. To that end, he created a financial literacy presentation and has delivered it to more than 1,200 local students over the past two years.
Owner | Frates Consulting
Jude, a 2009 graduate of Cal Poly San Luis Obispo with a degree in City and Regional Planning, started Frates Consulting in 2011. A resident of Sonoma County since 1987, Jude returned to his hometown after graduation to help his community. Along with assisting interested businesses Green Business Certification, Frates Consulting provides businesses with comprehensive audits of their waste, water energy uses, and operation’s, suggesting ways to improve the efficiency of those systems, and implements and monitors those improvements, with environmental concerns at the forefront of the improvements.
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Program Representative | Sonoma County Energy Independence Program
Jane Elias has been involved in energy efficiency, building science and renewable energy for over 12 years. In 2008, she started her own energy consulting business specializing in residential and multi-family buildings. Currently, Jane also works with the Sonoma County Energy Independence Program (SCEIP). Among her accomplishments, she developed and implemented the Tool Lending Library and the Energy Analysis Rebate Program.
Co-Founder + Storyteller | TrimTab Media
Green MBA Alumnus
Mischa is a Co-Founder of TrimTab Media, a creative video agency that creates integrated social video campaigns for sustainable brands to help them tell their stories and connect with their customers and supporters more effectively. Follow him on Twitter at @trimtabmedia and @mischahedges
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Executive Director | Public Banking Institute
Marc Armstrong is a business development and communications consultant. Having worked for IBM Finance with both BofA and Wells Fargo Wholesale Banking Divisions as primary customers, Marc is very familiar with the operational requirements for wholesale banks, Marc became interested in the topic of monetary reform and public banking after reading Ellen Brown's book, "Web of Debt." and after designing peer-to-peer mutual credit software designed for a mobile platform. Marc has an MBA from the Anderson School of Business at UCLA.
Director | Zero Energy Associates
Currently the director of operations for Zero Energy Associates in Santa Rosa, CA. Daniel Smith has over 20 years experience in the HVAC and Solar industry. Zero Energy Associates was established in 2000 along with Sebastopol Heat & Cool, Inc. providing whole building energy performance, testing, HVAC installation, Solar thermal, and Solar PV installations.
Executive Director | Pepperwood Foundation
Lisa has over 25 years experience applying her technical, policy, and fundraising expertise to the design and implementation of ecological restoration, research and education programs. She completed her graduate studies at UC Berkeley as a NASA Earth Systems Research Fellow in 2000 and now focuses her research on relationships between watershed health and biodiversity. She is the co-chair of the Terrestrial Biodiversity Climate Change Collaborative (TBC3), a Gordon and Betty Moore Foundation Bay Area climate adaptation research initiative.
Assistant Professor of Economics | Sonoma State University
Dr. Hanauer's research addresses the socioeconomic and environmental impacts of environmental policy. He employs extensive use of geographic information systems (GIS), quasi-experimental and experimental design to elucidate policy impacts. Dr. Hanauer's research has been published in journals such as The Proceedings of the National Academy of Sciences and Environmental and Resource Economics
Executive Director and Co-Founder | Center for Climate Protection
Ann co-founded the Climate Protection Campaign in 2001. With over 25 years in community leadership, education, and fundraising, she has been a sustainability planner for the County of Marin, commentator for TomPaine.com, human sexuality instructor at Humboldt State University, and real estate broker. She has a Masters in Public Health Administration and Planning, UCB.
General Manager | Sonoma County Water Agency
Mr. Davis, as the General Manager of the Sonoma County Water Agency, is responsible for management activities related to the Water Agency’s core functions of water delivery, wastewater management, flood protection, and environmental sustainability. An emerging focus of the Water Agency’s operations is the development of a secure, clean and renewable energy portfolio to insulate the region’s water supply from outside supply and price shocks, ensuring reliability. Currently, the Water Agency is working to expand their portfolio of renewables to offset their own energy use and to build an enterprise.
Chairman and Chief Executive Officer | SOMO Living LLC
Brad Baker is the visionary behind Sonoma Mountain Village, an internationally recognized, deeply sustainable, mixed-use community planned to feature 800,000 square feet of commercial space, provide 4,400 jobs along with convenient daily services to the community of 5,000 residents and surrounding neighborhoods.
Executive Director | Leadership Institute for Ecology and the Economy
Sustainable Enterprise Conference Adviser
Leadership Institute Fellow
Tanya Narath is the Executive Director, CEO and a Fellow of the Leadership Institute for Ecology and the Economy. She is a member of the Sonoma County GoLocal Cooperative Board of Directors and the City of Santa Rosa’s Community Advisory Board. She holds a bachelor’s degree in electrical engineering from the University of New Mexico, an MBA from the University of Texas at Austin, and an Executive Certificate from Dominican University’s Green your MBA Program.
Green Academy Teacher & Coordinator | Montgomery High School
Leadership Institute Fellow
Len Greenwood is a 25-year veteran high school teacher. He is Founder and Coordinator of the Montgomery High School Green Academy Program, which led to him winning the 2010 Sustainable Individual Award from the Leadership Institute for Ecology and Economy. With Joseph Kennedy he is currently developing GreenQuest Vocational High School. Len is a 2010 Leadership Institute Fellow, as well as a teacher, farmer, writer, professional photographer, surfer and diver.
Principal | Earthsite
Green MBA Alumnus
Joey Shepp is an Internet entrepreneur, professional speaker, and sustainability consultant. He is founder and principal of Earthsite, a digital media agency for sustainable brands. Joey holds a degree in Ecological Design from UC Santa Cruz, an MBA in Sustainable Enterprise from Dominican University of California and is a black belt in Aikido. He lives and works in the San Francisco Bay Area.
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President | VenturePad
Chris Yalonis is a local, seasoned entrepreneur, market strategy consultant, author and lecturer with 25 years of experience running technology and consulting groups. He is founder and owner of VenturePad, Marin’s newest premier coworking community and entrepreneurship center. VenturePad hosts and supports over 100 mission- driven entrepreneurs, freelancers and non profits. Chris regularly writes, develops educational materials and speaks locally on green management issues as former Chair of the San Rafael Chamber’s Green Committee, co-chair of the Sustainable Enterprise Conference Marin (first SEC to be held in Marin on October 26) and former board member of the Marin Conservation League, Marin’s oldest and most influential environmental advocacy/research group.
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Partner | Wendel, Rosen Black & Dean
Donald Simon is an attorney and partner at Wendel, Rosen, Black & Dean in Oakland. Devoted to building the green economy, Donald created the firm’s Green Business Practice Group in 2003, co-founded the U.S. Green Building Council’s Northern California Chapter and Build It Green, and last year co-chaired the effort to draft and pass California’s Benefit Corporation legislation.
Co-managing Member | Sustaining Technologies and GoLocal Coop
Sustainable Enterprise Conference Adviser
Terry Garrett has been the co-managing member of Sonoma County GO LOCAL and Sustaining Technologies since 2009. He also serves as a member of the Sonoma County Food System Alliance and as a board member of Sonoma County Economic Development Board and also on its Cannabis Task Force. Prior to his work in local economic development, he published local newsweekly newspapers and magazines, and developed marketing programs for local retailers and restaurants. Currently he is co-publisher of the local food industry magazine, Made Local. Later this fall he with Sustaining Technologies will be launching CRED Magazine and CREDx, an online community exchange for the cannabis sector.
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