Entrepreneur and Small Business

Straus Ice Cream Break

2:50 - 3:10 PM
Expo Hall
Join us in the Expo Hall for a cup of Straus Family Creamery ice cream.

Greening Your Organization from Within

3:10 - 4:00 PM
alexander
Our presentation includes a description of 10 different programmatic options to help your workforce to create and achieve organizational and personal goals toward sustainability at work, in the community, and in their personal lives. Meeting for just one hour (weekly or bi-weekly and usually a lunch hour), staff begin designing and applying ecologically sound plans of action...the very first week.

Zero Net Energy: Self-Powered Properties

1:00 - 1:50 PM
2nd Floor - Alexander
Buildings that consume net zero energy (and the codes which requires them to) are closer than you might think. The California Energy Commission adopted the goal to achieve zero net energy building standards by 2020 for homes and 2030 for commercial buildings in its 2007 Integrated Energy Policy Report (IEPR). Join us to learn what to expect and discuss how these changes may impact your business. The session presented by the Redwood Empire Chapter of the US Green Building Council.

Setting and Achieving SMART Sustainability Goals:

3:10 - 4:00 PM
russian
How to use the power of SMART goal setting to help your team and organization set sustainability goals, track performance metrics, assign owners and allocate resources. The session demonstrates, through local examples and best practices, how SMART goals work for sustainability strategy execution. (S - specific, M - measurable, A - agreed upon, R - realistic, T - time-based). Participants will learn: What does sustainability really mean? How do we measure sustainability? How do we get it accomplished in our organizations and communities? How do we influence the views and decisions of others with a business case to adopt these principles and best practices? Always a SEC favorite session, the speaker is Chris Yalonis, a Sonoma State Professor of Sustainability, SEC co-organizer, and founder of VenturePad, Marin’s new cowork community and entrepreneurship center, a carbon neutral and zero waste operation.
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Business and Government Efforts to Generate Sustainable Energy

3:10 - 4:00 PM
bennett
Technologies promote sustainable energy including renewable energy sources, technologies designed to improve energy efficiency and technologies to transform waste into energy. Costs have fallen dramatically in recent years, and today most of these technologies are either economically competitive or close to being so. Increasingly, effective government policies in California support investor confidence and these markets are expanding supporting the energy transition from fossil fuels to ecologically sustainable systems.

How does Sonoma County Achieve Economic Sustainability?

1:00 - 1:50 PM
2nd Floor - Sonoma
This panel will explore how local businesses, nonprofits, government agencies and residents work together, cooperative-style, to shift hundreds of millions of dollars in buying to locally owned businesses. GO LOCAL has entered its 9th year leading this movement in the North Bay. Three GO LOCAL members; a credit union, solar energy company and a new cannabis company will provide insight into this local economic development mission makes progress.

Quantifying Sustainability - Beyond Footprint Calculators

Quantifying Sustainability - Beyond Footprint Calculators
9:15 - 10:15 AM
2nd Floor - Bennett
Sustainability is a numbers game ... increase what needs to be increased and decrease what needs to be decreased. So how sustainable is your lifestyle? How sustainable are the products you buy? Increasingly customers want to know. Unfortunately, sustainability metrics can be very hard to come by and footprint calculators are often too abstract. As a business owner, manufacturer or retailer, how does your business/product rate on a truly comprehensive sustainability rating scale? It's time we mainstreamed sustainability as a purchase criteria. Join Mark Westwind to look at the challenge of quantifying sustainability and explore how the convergence of consumer demand, Big Data and intelligent technologies can be leveraged to influence markets to sustainable choices. Then participate in an interactive "focus group" conversation about his latest project: the One Planet Sustainability Rating System powered by ImpactTrackr, an AI-driven platform for creating impact profiles and sustainability ratings for every product, every purchase, every place.
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Leadership in the Business Community through Environmental Action

9:15 - 10:15 AM
2nd Floor - Alexander
Businesses have many opportunities to green our practices by implementing projects and operating policies that build toward a more sustainable future. Local non-profit Daily Acts and the County of Sonoma’s Energy and Sustainability Division have resources to help your business lead the way in saving water, conserving energy, diverting waste and preventing pollution while also strengthening our community. Sonoma County’s Green Business Program offers a certification customized for your industry. Daily Acts hosts The Community Resilience Challenge, a campaign offering resources, tools, networks, educational events, and more on your journey to sustainability. Clear Blue Commercial will join us to share how adopting best green practices has increased their success. Learn about simple solutions your business can adopt to lighten your environmental footprint while also increasing profits, leading by example, and engaging your employees and customers with your values. Find out how easy it is to get started!

Economic Sustainability: Mondragón and Local Cooperatives

Economic Sustainability: Mondragón and Local Cooperatives
2:00 - 2:50 PM
russian
Cooperatives are an economic hybrid that transcends capitalism and socialism but embodies qualities of both systems. Successful cooperatives are grounded in business acumen and entrepreneurship, but include a respectful and egalitarian culture that values people before profit. The Mondragón Cooperatives in Spain, the world's largest consortium of worker-owned businesses, is the best example of how cooperatives can succeed on a larger scale while maintaining an empathic, socially just, and environmentally sustainable culture.
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Saving the Planet through Sustainable Property Management

1320
cowork
Description: Learn Clear Blue Commercial's approach to saving our planet one building at a time through sustainable property management, collaboration and community building.
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Regenerative Agriculture: Carbon Farming at the Straus Dairy

1120
cowork
Carbon can be stored long-term (decades to centuries or more) in soils in a process called "soil carbon sequestration." Carbon Farming involves implementing practices that are known to improve the rate at which CO2 is removed from the atmosphere and converted to plant material and/or soil organic matter. The Straus Dairy is working with the Marin Carbon Project to implement a 20-year Carbon Farm Plan, designed to measure and optimize carbon capture. This session will explore carbon farming as a regenerative agriculture practice to help mitigate climate change.
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Mycopia Specialty Mushrooms – Adding a Link to the Agricultural Chain

1120
cowork
A look at Gourmet Mushrooms Inc/Mycopia Mushrooms, an overview of the mushroom industry and the growing trend toward specialty mushrooms, and the coming Mycorevolution; helping feed the word’s burgeoning population, rethinking the connections between nature, agriculture, industry and technology, and unleashing the potential of the fungal kingdom.
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A Market Making finale for Enterprises and Households, enabled through One Planet Mapping

1540
Expo Hall
Shared question for each participant: What market(s) can I be a part of making? The purpose of this session is to create an environment that pro-actively supports the matching of who has needs with those who have relevant skills, knowledge, resources and expertise. Markets are made and then grow when people come looking for expertise to address the felt needs of their enterprise or household. Our common language is the 10 One Planet Principles and the measures that anchor to objective reality, providing the foundation from which to proceed to common goals and initiatives.
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Market Making for Economic Development through Sustainable Enterprise

1425
Expo Hall
A Self Assessment session for Enterprises and Households through One Planet Market Making, i.e. matching who has needs with those who have relevant skills, knowledge and expertise. The 10 One Planet Principles provide a common language from which to proceed to common goals and initiatives. Markets are made and then grow when people come looking for expertise to address the felt needs of their enterprise or household. Complementing the digital One Planet Gadget at www.oneplanet.net, is the ‘Paper Gadget’ – A One Planet Enterprise Self Assessment Scorecard that functions excellently as our roadmap for creating a fast and effective map of the whole enterprise or household ecosystem contribution levels. Walking rapidly through the Scorecard self-assessment documents an enterprise’s (or household’s) potential needs and offers toward a One Planet (vs. a 3-5 Planet) work and lifestyle. The Scorecard self-assessment results present back on a one-page, color-coded report in three dimensions – Outputs (products and services), Operations, and Inputs (suppliers). The Scorecard report makes it easy to start considering and discussing potential matches for either needs or offers. The session finale will use each color-coded scores to create overall Scoreboards that visually present the results as a whole.
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Sick Buildings are Bad Business

Sick Buildings
1320
Boardroom
We spend more than 80% of our time indoors. Some buildings support our health and productivity, but others hinder our performance. Our panel will explore those qualities of the indoor environment that can nurture and support our working and living activities and those qualities that can be detrimental. Attendees will learn how indoor environments can be tested and repaired as well as some of the health issues that can arise.

Sustainability in Practice: Beyond Recycling and Solar Panels

1015
meeting
What does sustainability really mean and how do we get it accomplished in our organizations and communities? The term can be vague and cover a large agenda. The most effective champions focus on a few key principles, frameworks, and tools. What is the core of sustainability literacy? How do we influence the views and decisions of others with a business case to adopt these principles and best practices? Important principles and concepts include building value, cost savings, employee and customer loyalty, brand enhancement, and risk reduction. The session concludes with some ways to best communicate these efforts to stakeholders with authenticity and without greenwashing.
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Sustainability in Practice: B Corps as a Business Model for Success

1120
meeting
B Corps are a global movement of companies-—including Patagonia, Ben & Jerry's, World Centric, Fetzer Vineyards, Traditional Medicinals, Guayaki, McEvoy Ranch, Hog Island Oyster Co., and EO Products—that are dedicated to using the power of business to solve social and environmental problems. This session will be a discussion about what B Corps are, why they matter, and how you can use business as a force for good.

Sustainability in Practice: Green Your Organization by Greening Your Staff

1320
meeting
The focus is on you and your people because what people know and what people do are what really make the difference. Northern California Earth Institute (NCEI), an affiliate of the Northwest Earth Institute, offers eleven different model programs designed to jumpstart environmental awareness and action in our lives and in the workplace. The models have worked successfully for tens of thousands in schools, businesses, faith-based organizations, and community groups across the country. Small groups meet in self-run sessions, for just one hour each week (for 4 to 7 weeks), anchored in exciting articles, all of which are brief, easy to read, and geared toward action…even in the first week. NCEI will demonstrate the model and programs, help kick off discussion and action groups, help groups work together, and offer ideas for those important next steps unique to your organization.

Sustainability in the Beverage Industries

1540
Today, more than ever, commitment to delivering safe, high quality beverage products carries with it a responsibility to sustain the natural resources used to create them. Operational strategies must assume a proactive approach that seeks to reduce impacts to the environment and mitigate risk across the supply chain from grower to manufacturer to consumer. This includes identifying and evaluating water risks and opportunities and expanding water stewardship efforts beyond the four walls of production facilities and into the supply chain. Being more productive while using less energy has never been a greater priority given the opportunities to use energy management to make a facility and company more resilient to rising energy costs, supply shortages, and potential disruptions as well as the shared responsibility to mitigate and adapt to climate change. Representatives of three companies—Lagunitas, Jackson Family Wines, and Guayaki—will discuss what they are doing to bring about positive change in the beverage industry.

Sustainable Water

Sustainable Water - SEC 2016
Sustainable Water
1540
Main Hall
The North Bay faces continuing challenges to ensure the availability of water for present and future generations. We are hard pressed to balance the needs of our economy, natural ecosystems, and human health and safety. With the predicted changes in climate, this challenge will increase as water becomes more scarce and rainfall more erratic. We need new solutions that increase water storage capacity and reduce water use. Innovative new approaches are emerging, including groundwater recharge and storage and new technologies that recycle and generate electricity from wastewater.

Sustainable Food and Agriculture

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Sustainable Food and Agriculture
1320
Main Hall
How can we feed our people without damaging the environment or threatening human health? Local, sustainably run farms can help protect our health and the health of our communities while stimulating local economies. While industrial farming can negatively impact the environment in myriad ways (e.g., by polluting the groundwater), adversely affects the health of farm workers, and degrades the socioeconomic fabric of surrounding communities, small family farms are more likely to spend their dollars in the community, and local processing and distribution generates jobs and helps stimulate local economies.

Blue/Green Alliance for Jobs and the Environment

1120
Boardroom
Social Equity is the cornerstone of a democratic society, which cannot be maintained for a few at the expense of the many; it implies fair access to livelihood, education, health and housing in meeting human needs. Too often, Americans are asked to choose between good jobs and environmental protection. But as we face increasingly severe impacts of climate change and other environmental hazards—and as we adapt to an interconnected global economy—we can no longer choose one or the other. We can and must choose both; can we identify ways today’s environmental challenges can create and maintain quality jobs and build a stronger, fairer economy? The BlueGreen Alliance’s efforts center on the immediate need to develop common sense solutions to our environmental challenges in a way that creates and maintains quality, family-sustaining jobs across the economy. As Martin Luther King observed, "where there is injustice for one, there is injustice for all."

Sustainable Hospitality and Tourism

See video
1120
Main Hall
Tourism is one of the North Bay’s key industries generating more than $3 billion for the economies of Sonoma County and the Napa Valley and employing approximately 35,000 people or about 15 percent of all jobs. Demand for sustainable tourism practices is rising as consumers, government, hotels and tourism operators recognize the importance of protecting our natural and cultural resources. This workshop will involve participants working in groups to identify issues and opportunities for a North Bay Sustainable Tourism Strategic Plan.

Zero Waste: Better Use and Better Products

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Zero Waste
1015
Main Hall
Zero Waste is a whole systems approach that emphasizes waste prevention as opposed to end of pipe waste management. Zero waste encompasses eliminating waste through recycling and reuse as well as restructuring production and distribution systems to reduce waste to systematically eliminate the volume and toxicity of waste and materials.

Sustainability in Practice: Cases Studies and Best Practices

Sustainability in Practice
1425
meeting
This workshop is a primer on the basics of sustainability in practice. Professors Santana and Princen will engage participants in a set of real-life cases of sustainability practice, ranging from farming and timbering to manufacturing to e-commerce. Participants should come away with a set of practical principles to apply to their own settings.

Bitcoin 101: Digital Currencies Supporting Thriving Local Economies

1520
meeting
Bitcoin and the underlying technology of cryptocurrency is poised to revolutionize the world of banking and financial equity. In this introductory workshop, you'll learn what Bitcoin is, why the technology is revolutionary and how you can get involved in the community. Find out how businesses can save 2-3% on credit card fees and have instant access to a global market. Discover how digital currencies are supporting thriving local economies. Don't miss this opportunity to educate yourself on the fundamentals of Bitcoin and see how you and your business will benefit.

Sustainable Design Thinking: Tiny Houses and Electric Vehicles

2:00 - 2:50 PM
Boardroom
Tiny houses and electric vehicles are exciting trends that make economic sense and have strong emotional appeal. Jay Shafer, Founder of the Four Lights Tiny House Company, takes us on a captivating journey through the world of tiny houses and smaller living. Jim and Peter of Switch Vehicles show us how driving can be fun and efficient. Hear how these low-cost, low-impact solutions in transportation and housing are feeding a growing appetite for environment-friendly solutions and are bringing the American Dream back in reach.

Small Business Health Options Program and Your Business

1100
cowork
For small business owners, accessibility to provide health insurance to their employees makes for a more vital and sustainable community. When people have access to affordable health insurance it creates a positive social impact and it also helps small businesses compete for talent and provides a valued benefit to promote employee loyalty and morale. This session describes the Small Business Health Options Program and which small businesses are eligible to apply.
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Electric Vehicle Infrastructure Development

1100
cowork
Richard Sachen Jr. founded Sunspeed Enterprises after completing the 2012 California Program for Entrepreneurship at the University of Santa Clara. Richard will present on current trends and developments in the Electric Vehicle Support Equipment (EVSE) industry and how Sunspeed Enterprises is developing EVSE in rural areas.
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Certified Local - A Path to Supporting Local Economies

2:00 - 2:50 PM
cowork
Exploring the importance of strong local economies and a way to strengthen our support of local companies and local market sectors. The Certified Local program is focused on benefitting the local community through increased local job growth, keeping tax revenues local, increasing profits of local businesses that are more likely to spend locally, encouraging local businesses to purchase from each other, and promoting environmental sustainability.
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