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Corporate Enterprise

Sustainability as a Mainstream Objective of Industries and Associations

9:30 - 10:20 AM
2nd Floor - Sonoma
Sustainability as a best practice is no longer only embraced by individual companies and organizations, it has become a mainstream objective of entire industries and associations. Some entities have developed comprehensive workbooks with criteria, technical guidance and oversight requirements to help make sustainability a uniform standard and ensure compliance through self assessment and third-party audits. At the same time, collaboration has increased among those wanting to expand their understanding and application of ways to implement a sustainable business strategy and incorporate it into their mission, vision and core values. Finally, Investors and those in the financial community are looking for sustainable businesses to fund knowing that the more and more consumers favor, endorse and advocate for enterprises that adhere to sustainable operations and support them with their dollars leading to higher profitability and ROI. This panel will explore all of these trends through the eyes of a trio of subject matter experts working in these fields.

Sustainable Practices and Decision-Making as key Business Strategy and Differentiator / The Business Case for Sustainability

The Business Case for Sustainability
2:00 - 2:50 PM
Main Hall
Sustainability is a key strategy for all organizations. Not only is it a driver for success whether for financial reasons, competitive differentiation, risk analysis, or stakeholder mandate, it is an imperative to meet the needs and challenges of our times. Fortunately, making the business case for sustainability is not difficult. Susan Hopp will interview representatives of three stellar Sonoma organizations who have embedded sustainable practices into their operations and culture. Through the Q & A, we will uncover the motivations, the results, and imperatives as key drivers for Bear Republic, Clover Sonoma, and Jackson Family Wines.

The Triple Bottom Line: People, Planet, Profit

See video
Main Hall
Elizabeth Gore, Entrepreneur-in-Residence, Dell, and is interviewed by Matt Villano about scaling sustainable solutions at Dell. She gives thoughts on sustainability for entrepreneurs and how women and minorities can capitalize on new business opportunities.

Indigenous: Alternative Apparel Supply Chain

In this talk James will discuss the Indigenous fair trade and organic supply chain, an alternative apparel production model. Apparel supply chains are infamous for having a high incidence of labor and environmental exploitation. Child labor and low-wage conditions are common as manufacturers seek the least expensive and least regulated countries in which to produce. In addition, textile production has environmental and health impacts from high-pesticide use in conventional cotton fields, to water contamination from toxic dyes used in yarns and fabrics. Consumers are concerned with labor and environmental issues but often are not aware of alternatives that are available to them.

The Business Case for Sustainability Initiatives

2:00 - 2:50 PM
How does an organization calculate the cost savings, cost avoidance, incremental revenues, brand equity and reputational value of sustainable practices? Case examples of dramatic profitability and reputational improvements with green initiatives are included. The talk includes 3 financial tools that can show a rationale: increased share value, ROI, and increased profit. The talk also describes how you get executive buy-in and describes funding sources available for sustainability related initiatives.

How To Leverage Technology in Sustainability

While sustainability has been seen primarily as an opportunity for cost reduction, it is now progressively becoming an enabler for top-line revenue generation—as demonstrated by many organizations. By leveraging software technology to establish a dynamic feedback loop and automated processes, sustainability and energy efficiencies can be achieved with less expense and effort. As a result, companies can meet not only their own internal sustainability objectives but also regulatory obligations and consumer expectations—both of which are becoming more stringent.

How Cities Can Drive Sustainability

Gil Philip Friend: How Cities Can Drive Sustainability
9:00 - 10:00 AM
Main Hall
Cities lead the way in greening transportation, the built environment, food production, procurement, economic development and more, with impacts far beyond their borders. Gil Friend will share his experience as a sustainability thought leader and the Chief Sustainability Officer of the City of Palo Alto as he explores what cities—and regional clusters of cities—can do to create a living model of the green economy.

B Corps: Building a Business to Do Good

B Corps: Building a Business to Do Good - SEC 2014
Main Hall
Scott and Aseem wanted their businesses to be profitable and it was important to both to use the economic might of their businesses for good. B Corps is designed for for-profit enterprises that want to consider society and the environment in addition to profit in their decision making process. There are over 150 B Corps in the Bay Area alone and these companies are redefining what it means to be successful in today's economy. Hear from Ryan Honeyman as he takes us through the B Corp certification and the overall work of B Lab. Don Simon, who helped craft the California Benefit Corporation legislation, will address the legal aspects of chartering as a benefit corporation in California. Join two inspiring North Bay CEOs - Aseem Das of World Centric and Scott Leonard of Indigenous Designs - as they share their insights on the advantages and opportunity of building a business to do good.

Reaching for Sustainability in Business: Try, Commit, Achieve

Sheryl O'Loughlin - Reaching for Sustainability - SEC 2014
1:00 - 2:00 PM
Main Hall
Sheryl O’Loughlin is currently on the faculty at Sonoma State University, where she teaches courses in Entrepreneurship. Sheryl spent ten years at Clif Bar and Company, three of them as CEO, leading a doubling in revenue to $200MM and driving the company's deep commitment to sustainability. In 2007, Sheryl co-founded Plum, Inc. a healthy food company nourishing kids from the high chair to the lunch box. As CEO, Sheryl led Plum to become an industry leader with national distribution, growing to about $100MM in annual sales. Sheryl will present what she learned from leading and creating companies that are committed to the core to sustainability. She will explore how we, together, continue to drive the sustainability movement forward so that it, one day, becomes the way business gets done.

The Role of Transformation in Sustainable Enterprise

Julianne Maurseth, "The Role of Transformation in Sustainable Enterprise" - SEC 2013
What is transformation? What are the roles of personal transformation and transformative leadership in sustainable enterprise? Personal transformation involves examination of one’s values, beliefs, frameworks and tendencies and then using that increased awareness to change your own patterns of thinking and behavior to be a change agent. The benefits of personal transformation include: unique perspective, greater autonomy, and improved decision-making, all which contribute to becoming a transformational leader in sustainable enterprise. Transformation of oneself and of enterprise are essential for ensuring 1) an ongoing ability to influence target markets and 2) resilience in the face of increased complexity and competition, inevitable, economic and policy upheavals and rising customer expectations.

Sustainable Design Thinking

Gabe Wing, "Sustainable Design Thinking"
The purpose of this workgroup will to provide the attendees with a comprehensive model of how to integrate sustainable design thinking into all aspects of an organization using Herman Miller as an example through story-telling. There will be facilitated discussions with audience participation to develop individual high level action plans to create change inside their own organizations

Unleashing Creative Change in Organizations

You know that something needs to be changed, but you may not be sure of what or how. Good intentions for improving sustainability performance often do not result in meaningful change in organizations. Terry Taylor and John Stayton, Partners at CircadiaOne (http://circadiaone.com) are combining decades of experience in working with people and enterprise change in their workshop, Unleashing Creative Change in Organizations. This fast-paced, interactive workshop will explore approaches to developing creative change initiatives and how to successfully advance them. Proven and tested ideas for organizational change will be shared. Join them to consider how to advance your personal and professional initiatives for change. John and Terry work together at CircadiaOne to create enterprise-wide, systemic sustainability solutions. True and long-lasting success requires attention to the strategy, behavior, practices, and processes that are at the core of an organization. There, they combine expertise in triple bottom line performance combined with deep experience in organizational change.

Power Hour: Business Opportunities of Sonoma Clean Power

Key decisions are being made about Sonoma Clean Power, a game-changing proposed program to buy and generate electricity for businesses and residents. This local initiative promises to remake the energy landscape and create new opportunities for businesses to increase profitability. Fifth District County Supervisor Efren Carrillo will describe the steps taken to date, and a panel of local business leaders will discuss their experiences with renewable energy development and the prospects for new opportunities with Sonoma Clean Power. Woody Hastings, Renewable Energy Implementation Manager for the Climate Protection Campaign, will moderate the session.

B Corps: Redefining What It Means To Be Successful In Today's Economy

There are over 140 B Corps in the Bay Area alone and these companies are redefining what it means to be successful in today's economy. Many of the businesses that support Sustainable Enterprise Conference are B Corps as well: Traditional Medicinals, Guayaki, Indigenous. So what makes a B Corp special? How does one become one? What does 2013 look like for the B Corp movement? Hear from Ryan Honeyman as he takes us through the B Corp certification and the overall work of B Lab as they continue to grow internationally. Ryan will be joined by two Bay Area companies who will share their insight on the importance of measuring impact and the opportunity of business to do good.

Green@Google: Investing in Sustainable Change

At Google, we are working hard to reduce our impact as a company, and beyond that, invest in transformational change for our employees and users around the world. With respect to efficiency, our data centers are a big part of the picture and are some of the most efficient in the world. Specifically, they use only 50% of the energy of most other data centers. This has saved us over a billion dollars to date, and cuts our impact on the environment. Currently, very little of the world’s power is from renewables like wind and solar. We're working on changing that by buying electricity directly from wind farms near our data centers. We get clean energy at competitive prices, the wind farm owners get the money they need to finance new clean energy facilities and together we make the grid a little bit greener. Our commitment to reducing environmental impact also extends to our offices worldwide. Most of our on-campus green initiatives were started by Googlers, and have now grown into company-wide efforts. From the solar panels on our roofs to our bike-to-work program, these initiatives eliminate the equivalent of more than 16,000 metric tons of CO2 per year.

California’s Core Green Economy: Resilient and Growing

Since the oil crisis of the 1970s, California has been shifting to a cleaner more productive economy. Pioneering public policy including energy efficiency standards, the renewables portfolio standard, the cap on emissions and vehicle emissions standards, are supporting the growth of new markets for products and services that help us achieve our environmental goals. Results from Next 10's 2012 Many Shades of Green report reveal that California’s Core Green Economy showed greater resilience at the height of the recent recession than the economy as a whole.

Green Business Showcase: Turning Challenges into Opportunities

We’ll hear from three businesses that have embraced sustainability and renewable energy and turned the challenges of supply chain, energy, jobs, and the environment into opportunities. We include the retail success of Guayaki Yerba Mate and how their mission of market driven reforestation is building an organic energy drink brand and works to “actively restore the forest to increase biodiversity.” You'll hear how Infineon Raceway added on site renewable energy to it's operations and is pursuing low carbon racing, and how Community Fuels is reducing GHG and bringing energy jobs home.

How Benefit Corporations Support the Development of the Sustainable Enterprise Movement

California now permits a new corporate form specifically tailored for triple bottom line for-profit companies. In addition to earning profit, benefit corporations have a purpose of creating a material positive impact on society and the environment with greater transparency than traditional corporations. They may also adopt specific benefit purposes, such as assisting low-income or underserved individuals or communities, promoting economic opportunity for individuals or communities, preserving the environment, and improving human health. This presentation by the co-chairs of the California legal working group that drafted the law and led the legislative effort will explain how to become a benefit corporations and why the new law is so critical for sustainable enterprises.

Straus Family Creamery Strategic Planning

In this lively and engaging session we will explore the process of strategic planning for transformation within an enterprise. How do you transform a corporate culture? How does the new culture spread? The CFO of Straus, Deborah Parrish, along with the consultants from Paladin that facilitated the Straus 5 year strategic plan, will address the barriers and benefits to changing company culture through strategic planning. We will offer the audience some tools by involving them in a benefits and barriers analysis exercise to strategic plans. We will also explore the key leverage points that are currently being utilized in the implementation of the plan as well as the transformative impacts of the process as a whole.

Brand Strategies: Delivering on the Promise

Brand strategies for sustainable businesses must not only score high with consumers on the environment and social “authenticity scales” they must also be designed to the support the organizational, operational and financial objectives necessary for any healthy business to flourish and continue to succeed in today’s changing marketplace. Janet DiGiovanna and Danny Rubenstein, co-founders and principals of DASH Advisors, LLC (www.dashadvisors.com) have over twenty five years of success in the Natural Products Industry. They have launched and built their own companies and brands, as well as contributed as strategic advisors to over a dozen successful innovative companies as well. They will share valuable insights, perspective and experiences, as well as specific suggestions that attendees can take back and integrate into the own organizations.

Driving Sustainability: from Confusion to Infusion:

Does this sound like you? "I know what sustainability is, but I can't get my co-workers to understand or embrace it." "We've had the training, but nothing has changed." "Our sustainability team knows what they are up to, but no one else does." Join Susan Briski, Carrie Hays, and Genevieve Taylor for an interactive conversation about how you can go from confusion to infusion - and leave with tools to embed sustainability throughout your organization. During this workshop we will help you: 1) unpack why sustainability initiatives can stall in organizations and understand what you can do about it 2.) gain a deeper understanding of how sustainability looks and feels when well integrated the culture, daily practices and decision-making of your organization and 3.) gain tools to help you move from confusion to infusion.

Get This: Overcoming the Three Key Barriers to Building a Sustainable Economy

Sustainable business strategies often hit a surprising roadblock -- the limiting (and false) assumption "green" will cost money, require sacrifice, and delay profits. The problem isn't that companies can't afford to operate sustainably; it's that too many businesses just can't count -- operating with accounting systems that miss real value and consistently leaving money on the table. To overcome this assumption, businesses -- and the economic systems within which we operate -- need to overcome three key barriers: getting the prices right, breaking the addiction to "stuff," and telling the truth about purpose.

Facilities Management: Occupant Behavior and High Performance Buildings

The focus of the panel is on the relationship between the performance buildings and occupant behavior. What is a “High Performance Buildings and how are they being implemented in our community. How is a building’s performance dependent on the behavior of its occupants? Where are the opportunities associated with occupant behavior with respect to energy efficiency, indoor environmental quality and water conservation? What are some approaches to improving a building’s performance via occupant behavior? What is needed to bring to light the interdependent relationship between building performance and occupant behavior and how does this impact the environment.


Cleantech is a term used to describe knowledge-based products or services that improve operational performance, productivity, or efficiency while reducing costs, inputs, energy consumption, waste, or pollution. Cleantech companies are directed to development of renewable energy sources such as solar, geothermal, wind, and biofuel as well as companies operating not only to prevent the creation of more greenhouse gases, but those that can foster a clean economy capable of competing with, and eventually overtaking traditional oil-dependent industrial practices. Among the themes to be discussed are 1.) What are the opportunities and factors driving this sector? 2.) What is the US Government doing to with respect to cleantech? 3.) Who are the leaders operating in the cleantech space. 4.)What are the recent developments in the US and around the world? 5.) What funding is available how to access it?
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