After fifteen years in high technology industrial marketing, John desired to leverage his business background by developing a profession that would serve the environment and society. In 2000, he cofounded the world’s first graduate program in sustainable business that, in 2002, became known as the GreenMBA. The GreenMBA at Dominican University of California (www.greenmba.com) is a rigorous two-year program that transforms students’ abilities to advance environmental and social initiatives in any type of organization. John was GreenMBA Program Director for eight years. In 2010, John cofounded the Venture Greenhouse and now serves as its Director. The Venture Greenhouse (www.venturegreenhouse.org) is an early stage accelerator for scalable enterprises that address environmental and social issues. He also speaks and consults on venture creation, sustainable enterprise and organizational change as a Partner in CircadiaOne (www.CircadiaOne.com), a firm which guides enterprise change to sustainability. In 1997, John and his wife Ana purchased an organic fruit farm in Sonoma County as a step toward developing a more ecological lifestyle. Their 2.5 acre farm and home now model "suburban sustainability", with natural buildings, a solar system, and extensive and diverse food production. Golden Nectar Farm (www.goldennectar.com) was featured in the New York Times on June 1, 2008.
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