David is a self-described localista, who believes that the word LOCAL should always be spelled in all caps. A nearly 40-year career in communications (reporter, magazine editor, public relations and marketing manager) includes the past 11 years with Community First Credit Union. The Santa Rosa based not-for-profit financial cooperative has nearly 20,000 LOCAL Members (the "M" in Member is always uppercase, too). David has been instrumental in making sure the financial coop walks its talk –– using only LOCAL vendors, media and consultants.
On May 1, it is expected that Community First will merge with the nearly 30,000-Member Mendo Lake Credit Union. David will continue in his position, and the Community First name will remain as well.