Aaron Lucich

Founder and Chief Herding Officer - Holistic Ag

A communications professional based in Marin County, Aaron spent much of the last decade researching and documenting the leadership of ecological agriculture including Elaine Ingham, Joel Salatin, Wes Jackson, Fred Kirschenmann and Allan Savory. Eventually stepping out from behind the camera he has managed farming operations and brand development for Traders Point Creamery in Zionsville, Indiana and consulted to numerous organizations including the Savory InstituteSustainable Studies Institute and Biological Capital. In 2012 he founded Holistic Ag, a revolutionary new business model that harmonizes livestock agriculture with ecological conservation, currently based at Pepperwood Preserve in Sonoma County. In 2014 he teamed up with his wife, choreographer and former San Francisco ballet dancer, Julia Adam, to create Julia Adam Dance, a cultural experience designed to connect people to each other and the environment through food and art. He is also father to Zoe and Alexander.

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Founder and Chief Herding Officer
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