President/CEO of Sonoma County Tourism Kenneth J. Fischang, Certified Hospitality Marketing Executive, Certified Meeting Professional and Certified Tourism Ambassador, believes the success of the hospitality industry can be boiled down to this: The power of many in one.
That philosophy drives his leadership within Sonoma County Tourism, the hospitality industry, and local communities within Sonoma County.
A strong example of the power of many in one is seen within the three organizations that share an office. Ken, Karissa Kruse, President of Sonoma County Winegrape Commission, and Jean Sessions, Interim Executive Director of Sonoma County Vintners, work together to create a consistent message that this region is a premier overnight wine and food destination with unique and diverse experiences.
Ken first discovered his love for the hospitality industry and set his career path at a young age. He attended Purdue University where he majored in tourism, restaurant and hotel management, and foreign language.
Ken’s hotel career continued with Hyatt Hotels in Chicago, Lincolnwood, Long Beach, and San Francisco. He then transitioned from a large corporate hotel company to independents and held director positions at Palm Springs two largest resort hotels.
This led Ken to the pre-opening team for the new Palm Springs Convention Center, where he spent 12 years honing his craft and did citywide convention center sales working all state and national sales markets for Palm Springs.
The Pasadena Convention and Visitors Bureau in Los Angeles was Ken’s springboard to Michigan, where he led the Kalamazoo County Convention and Visitors Bureau and also served as vice president of tourism and marketing for the Kalamazoo Regional Chamber of Commerce, an organization of more than 3,000 members.
Ken has served additional leadership roles for industry organizations including Destination Marketing Association International, the Professional Convention Management Association Southern Pacific Chapter board of directors, Meeting Professionals International Chicago Area Chapter, and the St. Louis Society of Association Executives.
Ken is the current chair of US Travel’s Destinations Council, sits on the US Travel Associations BOD, Association Forum of Chicago board of directors, Project: Time Off Coalition and the Santa Rosa Chamber of Commerce board of directors.