Karissa Kruse is President of the Sonoma County Winegrowers, a non-profit marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. Karissa joined Sonoma County Winegrowers as Director of Marketing in September 2012 and was named President for the organization on May 1, 2013.
Karissa earned a BS in Economics and an MBA in Marketing from Wharton School of Business at University of Pennsylvania. She has worked in various aspects of marketing, brand management and business development for companies such as General Mills, Universal Studios, Mattel and Dairy Management, where she worked for seven years on behalf of dairy farmers nationally. She is the owner of a 25 acre parcel in Bennett Valley, with five acres planted to grapes and is partner in a small winery, Argot Wines.
Kruse is on the board of the Sonoma County Harvest Fair, Sonoma County Grape Growers Foundation, Sonoma County Tourism, Santa Rosa Chamber of Commerce, Santa Rosa Junior College Viticulture Advisory Committee and a member of Leadership Santa Rosa Class 29.