Schedule May 8, 2009
"We know about sustainability, so what do we do next?"
Relevant and timely, the Sustainable Enterprise 2009 program provides tools for success in the new economy to businesses and organizations .
7:00 REGISTRATION & BREAKFAST
Thank you Straus Family Creamery and Odwalla.
8:00 WELCOME
- MC, Jen Thille - Sustainable Enterprise Coalition
- Brad Baker - President/CEO, Codding Investments, Inc.
- John Stayton, Ph.D. - Green MBA, Dominican University
- Robert Girling, Ph.D. - Sonoma State University
8:15 KEYNOTE #1
"A NEW DAY DAWNS: AN OVERVIEW OF NEW STATE AND FEDERAL POLICIES"
- Honorable Jared Huffman, JD - California State Assemblymember, 6th Assembly District
8:55 BREAK
Thank you to Taylor Maid Farms & Traditional Medicinals for sponsoring the beverages.
9:05 KEYNOTE #2
"OPPORTUNITIES IN THE NEW GREEN ECONOMY"
- Ian Kim, MBA - Director, Green Jobs Campaign, Ella Baker Center
9:45 NETWORKING & EXHIBITS
10:15 NORTH BAY OPPORTUNITIES PANEL
Several forces are driving change in today’s economy and catalyzing opportunities for growth in sustainability and clean technology. Consumers are demanding better products and services. Meanwhile recent legislation requires companies to document their environmental footprints and find ways to reduce their green house gas emissions. This panel will discuss how sustainability is diving innovation, how savvy companies are responding and what this means for the Bay Area’s economy.
- William S. Silver, Ph.D. - Dean, School of Business and Economics, Sonoma State University
- Will Sarni - CEO, DOMANI
- Cynthia Murray - President/CEO, North Bay Leadership Council
- John Webley - CEO, PAX Streamline and Chairman of the Board, Turin Networks
11:15 WORKSHOPS
The focus of the workshops is on the micro, not macro perspective and workshop presenters will provide useful and relevant tools and takeaways that can be put to immediate use by attendees.
- Business, Social Equity, and the new Green Economy
- Implementing Sustainability Initiatives
- The Open Brand: Beyond Green Washing
- Joey Shepp - Principal, Earthsite
12:30 LUNCH, NETWORKING & EXHIBITS
Catered by Sally Tomatoes – Choice of organic gourmet chicken or vegetarian, pasta, salads, and dessert
Thank you to Petaluma Poultry for the organic chicken and Guayaki for the refreshing tea.
1:30 FIRESIDE CHAT
"Vision and Changing an Industry"
Facilitated by Terry Taylor. Candid, casual and focused discussion with 2 business leaders who have experienced both the challenges and opportunities of embracing triple bottom line and a higher level of sustainability in the workplace.
- Phil Williams - VP, Webcor Builders
- Kevin Surace - CEO, Serious Materials
2:15 NETWORKING & EXHIBITS
2:45 WORKSHOPS
The focus of the workshops is on the micro, not macro perspective and workshop presenters will provide useful and relevant tools and takeaways that can be put to immediate use by attendees.
- Funding and Financing in the New Green Economy
- From Farm to Table: Sustainability In Agriculture
- How B Corporation helps your company
- Energy, Water and Waste: Saving Green ($) by Going Green
- Green Careers: Navigating the Emerging Green Economy
4:15 Networking and Exhibits
Thank you Numi Tea
4:30 PANEL
Lessons Learned, Call to Action and Close
- Pam Torliatt - Mayor, City of Petaluma
Inspirational and empowering closing session that distills the day’s activities and discussions, and captures the magic of the day. Participants will share their key “takeaways” and commitments for future action.
5:30 Wine Reception until 7:00 pm
Thank you Mendocino Wine Company, Parducci Wine Cellars, Redwood Hill Farms, Sonoma Chocolatiers, Coleman Natural Foods and Fatted Calf Charcuterie


















